Voting and Elections

The Mobile Minute: Mobile Web in the Aussie Elections, the Kenyan Mobile Price War, and Refugees Turn to Mobiles

Posted by AnneryanHeatwole on Sep 14, 2010

 

Today's Mobile Minute brings you coverage on Australia's record mobile web usage during the recent elections there, how telecom's price wars in Kenya have pushed down prices, why carriers may have raised the price of Google's Nexus One, a project Ugandan refugees using mobiles to find missing family, and competition for data-enabled handsets in Africa.

The Mobile Minute: How U.S. Adults Use Mobiles, Social Networking Via SMS in Nigeria, and a Dual GSM/CDMA Mobile

Posted by AnneryanHeatwole on Sep 10, 2010

Today's Mobile Minute brings you coverage on using SMS to access social networks in Nigeria, Organizing for America's new iPhone app that aids political canvassers, HTC's development of a dual GSM and CDMA phone, a pilot project that uses SMS to send information to pregnant women in Peru, and a Pew Research Center report on U.S. adults' mobile phone usage habits.

The Innovative Use of Mobile Applications in East Africa

Posted by MohiniBhavsar on Jul 27, 2010
The Innovative Use of Mobile Applications in East Africa data sheet 3645 Views
Author: 
Johan, Hellstrom; Swedish International Development Cooperation Agency
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

The Swedish International Development and Cooperation Agency (Sida) recently published a report that gives an overview of the current state of mobile phone applications for social and economic developments in East Africa. Drawing on successful adoption of mobile applications in the Philippines, this Sida report seeks to answer “what hinders the take off of m-applications for development in East Africa and what role donors play in the process.” While mobile phones is the one of the most widely accessible gateways for information in East Africa, with mobile penetration covering over 40% of the population, sustainable, scalable mobile services for social and economic development are limited. The report is supported by secondary data, statistics, and field work carried out in Kenya, Rwanda and Tanzania, along with numerous interviews, meetings and discussions with key stakeholders in East Africa. Major trends in mobile usage, barriers for increased use of m-applications, as well as opportunities for scaling are discussed.


Mobile Minute - Daily M4Change News

Posted by AnneryanHeatwole on Jul 23, 2010

Today's Mobile Minute brings you news about the relationship between consumers and telecoms in Sierra Leone, potential problems with mobile phones for transparency in elections, law enforcement officials pulling evidence from iPhones, how international roaming charges were dropped in East Africa, and why geotagging photos may not be in your best interest. 

Mobile Minute - Daily M4Change News data sheet 2105 Views
Global Regions:
Countries: Sierra Leone

Crowdsourcing Critical Success Factor Model

Posted by MohiniBhavsar on Jul 09, 2010
Crowdsourcing Critical Success Factor Model data sheet 3108 Views
Author: 
Ankit Sharma
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper
Abstract: 

Crowdsourcing, simply referring to the act of outsourcing a task to the crowd, is one of the most important trends revolutionizing the internet and the mobile market at present. This paper is an attempt to understand the dynamic and innovative discipline of crowdsourcing by developing a critical success factor model for it. The critical success factor model is based on the case study analysis of the mobile phone based crowdsourcing initiatives in Africa and the available literature on outsourcing, crowdsourcing and technology adoption. The model is used to analyze and hint at some of the critical attributes of a successful crowdsourcing initiative focused on socio-economic development of societies. The broader aim of the paper is to provide academicians, social entrepreneurs, policy makers and other practitioners with a set of recommended actions and an overview of the important considerations to be kept in mind while implementing a crowdsourcing initiative.


Inventory of Mobile Data Collection Projects and Rapid Mobile Surveys

Posted by KatrinVerclas on Jun 22, 2010

The use of mobile phones for quick-time data collection is proliferating around the world. To get a better understanding of the scale and scope of these new data collection efforts, we partnered with UN Global Pulse initiative to conduct a survey of present and planned mobile data collection efforts. The survey results will help identify new, quick-time data sources.

The first findings of the global survey have been compiled in an inventory. The inventory is a living document that will be regularly updated as we become aware of new projects. If you are managing a mobile data collection project and you would like to have it featured in the inventory, please contact us or leave a comment. 

The inventory is posted in a Google Spreadsheet here: http://bit.ly/mobdatainventory.

We are also currently conducting for UN Global Pulse a mobile phone survey across multiple countries including Uganda, India, Mexico, Ukraine and Iraq. The survey is being conducted via text message and uses simple questions to understand how populations in different parts of the world perceive. We are drawing on our extensive network of partners on the ground to conduct the survey and will make the results publicly available (albeit in an anonymous and aggregate format). The survey is an exercise in rapid, bottom-up data collection. Questions in the survey focus on economic perceptions, including:

Cutting Through the Hype: Why Citizen Reporting Isn't Election Monitoring

Posted by admin on May 31, 2010

Recently, we’ve been seeing a lot of hype about citizen reporting with mobile phones during elections. It is often conflated with the term “election monitoring,” but this does a disservice to both citizen reporting and election monitoring, a discipline and field that has been around for some 20 years. These two approaches have markedly different goals, target audiences, and processes. We think it is time for readers to definitively understand what election monitoring is in contrast to citizen reporting, and what the role of mobile phone and mapping platforms are in regard to these two very different forms of engagement during elections.  We aim to clearly differentiate between them once and for all.

We also urge the adoption of  differing terms - citizen reporting during an election versus systematic election monitoring. Mobile phones, SMS, and mapping platforms play a role in both citizen reporting and election monitoring, of course.

Cutting Through the Hype: Why Citizen Reporting Isn't Election Monitoring data sheet 8582 Views
Countries: Albania Ghana India Lebanon Mexico Montenegro Sudan

Mapping SMS Incident Reports: A Review of Ushahidi and Managing News

Posted by MelissaLoudon on May 03, 2010
Mapping SMS Incident Reports: A Review of Ushahidi and Managing News data sheet 17493 Views
Author: 
Melissa Loudon
Abstract: 

In this how-to, we test out two systems for SMS incident mapping: Ushahidi and Managing News. Incident mapping is a simple but powerful concept that does what it says - using SMS to report a given incidence and mapping the data geographically. This article compares the two platforms, their pros and cons, and outlines when to use either.

In this how-to, we test out two systems for SMS incident mapping. Incident mapping is a simple but powerful concept that does what it says - using SMS to report a given incidence and mapping the data geographically.

It has been used in various scenarios ranging from reports from natural disasters to tracking violent crime, citizen reporting in elections.

Ushahidi, a platform for map and time-based visualizations of text reports, has been used most prominently in crisis mapping. The first instance of Ushahidi tracked the post-election violence in Kenya in 2007, closely followed by an instance covering outbreaks of xenophobic violence in South Africa in early 2008. Following the Haiti earthquake in early 2010, an Ushahidi deployment at Tufts University provided a platform for aggregating, translating and disseminating incident reports and requests for assistance. Ushahidi is an open-source  PHP/Javascript platform.

Mobile Tools: 

FAILfaire: No #FAIL but a Huge Success

Posted by AnneryanHeatwole on Apr 15, 2010

MobileActive hosted the inaugural FAILfaire last night, bringing together mobile technologists and NGOs to talk about failed projects in M4D and ICT4D.  Presenters talked about their failed projects, answering the questions: "What was the project?  What was the failure? Why did it fail? And what would you do differently next time?” 

The event was filled to capacity with more than 70 people. The five presenters made us think (and laugh), and the audience asked some great questions. For those of you who couldn’t be there, here’s a quick look at the failed projects presented at the first (of what we hope will be many) FAILfaire. 

Bradford Frost: MobileImpact.org? Not exactly...

Starting off the evening was Bradford Frost, who told the story of his failed non-profit venture, MobileImpact.org. The goal of his project was to bridge the gap between people trying to recycle used phones and developing countries. He felt he had a strong idea and a strong brand with the tagline “One phone. Change the World,” and that there was enough of an untapped phone recycling market (the current cell phone recycling market only captures about 25% of reusable devices) for the project to succeed.

However, the project didn’t work out as Frost had hoped. He used Facebook ads in order to target a younger, social media-savvy audience. He spent 1,000 dollars to launch an ad campaign and $5000 in a partnership with a phone recycling company. In the end, the non-profit gathered 131 phones valued at a sum total of …$252. And many of those phones were donated through word-of-mouth connections (friends and family) rather than people who saw the Facebook ads.

FAILfaire: No #FAIL but a Huge Success data sheet 4082 Views
Countries: United States

Election Monitoring with SMS: Lightweight Mobile Data Collection Meets Powerful Mapping Analytics

Posted by KatrinVerclas on Feb 25, 2010

As we are getting ready for our event in Washington DC tomorrow that will focus on New Tools for Better Elections, we are excited to see that more open source options for mobile data collection and analysys are becoming available than ever sbefore.  Development Seed, one of the most promising Drupal development shops around right now, has been an innovator in developing platforms for data analysis, in particular.
This article describes the latest release of its open-source platform Managing News, and its integration with a low-cost SMS gateway for mobile data collection. It was written by Development Seed's Robert Soden and is republished here with permission.

We can now dynamically map and visualize real-time SMS messages in Managing News using the new SlingshotSMS feature. All the code is available on github.

This release is particularly exciting for us because it ties together two of our core projects in such a way that each is made better. SlingshotSMS is a lightweight SMS gateway that can be run off of a USB drive, needing only a GSM modem and an internet connection to act as a bridge between mobile phones and the web. Managing News is a powerful data aggregator and visualization tool that lets distributed teams work together to make large amounts of information useful. Together, they provide an extensible framework for teams conducting mobile data collection projects in the field.

Extensibility is key here because we need this to meet a wide variety of use cases in order for it to be useful. We have been particularly focused on use cases related to election monitoring, but this is just one of many possible applications. Here's a graphic that Saman made illustrating how the system works:

 Using SlingshotSMS with your team  

This technology is meant to accompany your existing processes of data collection. You have people in the field, they have cellphones, you have a phone back in headquarters, and they can text in messages to you that are then relayed to a visualization space, which helps keep you and your team on the same page.

 Setting Up SlingShotSMS Since SlingshotSMS runs on a USB drive, you just plug it in, plug in your phone, and set up what website you want to have the SMS messages sent to. The SMS messages are turned into RSS 2.0 and PUSHed, like as a fat ping. You computer just needs internet to send these messages.

 SlingshotSMS in the field

Going back to this election monitoring example, here you see the election monitor is texting in that the polling station is closed. You'll notice that the text message contains a few things: a polling station ID, the word "closed", and the word "security." These are key terms we are going to want to look for on the Managing News side to flag.

 SlingshotSMS integration with Managing News  

SlingshotSMS just pushes the data up to Managing News. The Managing News site will have a custom parser that will break up this text message, pulling out key words and numbers.

Customizing SMS parsing for each project

Out of the box, the Managing News/SlingshotSMS bridge simply accepts the SMS and incorporates it into the default Managing News workflow, ignoring important information in this example like the fact the polling station is closed and there is a security issue. This is where the pluggable nature of Managing News proves its worth. It is simple to write a custom parser that replaces the default parser that ships with Managing News. With some creative use of the Drupal taxonomy system to filter incoming results into Managing News channels and some very basic regex, you can quickly have a system that is able to capture this data and let Managing News users react to it. We'll publish a blog post soon explaining exactly how to do this.

Authentication

Authentication of incoming SMS messages is vital in these situations, and we took extra care to make sure the Managing News Slingshot feature will only receive data from authorized sources. The framework is dependent on the Drupal KeyAuth module which allows signed messages to pass between a SlingshotSMS installation and Managing News. When setting up the Managing News Slingshot feature, users are given public and private keys that they then copy into the SlingshotSMS configuration file. In the future we are considering switching to an OAuth based solution.

To get set up, you'll need the following:

Editors Note: We will test-run Managing News and Slingshot in an upcoming software review but meanwhile congratulate Development Seed on the ongoing efforts in building better open source tools for mobile data collection and analysis.

Election Monitoring with SMS: Lightweight Mobile Data Collection Meets Powerful Mapping Analytics data sheet 6996 Views
Countries: Afghanistan

Election Monitoring, Citizen Reporting and Mobile Phones: An Interview with Ian Schuler

Posted by AnneryanHeatwole on Feb 08, 2010

The National Democratic Institute and MobileActive.org are hosting "New Tools for Better Elections", a conference on February 26th on new technologies for fair, representative and equitable elections. In preparation for the event, we sat down with Ian Schuler, Senior Manager of Information and Communications Technology Programs at the National Democratic Institute. Schuler specializes in the application of mobile technology for the advancement of democracy and human rights, He is the author of SMS as a Tool in Election Observation.

In this conversation, Schuler breaks down not only the differences between election observation, citizen reporting, and crowd-sourcing, but also explains why these distinctions matter and how mobile technology is changing the way elections are held. Read on for excerpts from our conversation, or scroll down to watch the interview in its entirety.

Q: You and NDI have done a lot of election monitoring around the world. Explain why election monitoring matters. 

A: Elections are the main process by which people participate in their government by selecting their leaders. People expect that it’s going to be a fair process, and that it’s going to be an accurate process. So it’s important for people to have confidence to know that somebody is really systematically watching the entire process to make sure that it is good. Election monitoring prevents fraud by making it harder for the people who want to manipulate elections to do so; it detects fraud when it happens, and it lets people know if the process was good – and if it was not, what were the problems and what might be constructive, non-violent ways of remedying those problems, whether it’s simply improving the process for later or rerunning elections or whatever is warranted in that situation. 

Editacuja

Posted by mrestrepo on Dec 18, 2009

Editacuja is a Brazilian startup focused in knowledge management and contend development services for education, training and culture.

Integrate emerging technologies to provide innovative solutions to companies, universities and schools, enabling cross border iniciatives with high ROI

Works with a multi-media approach, enabling mobile, press, audiovisual and web media services and products.

With a multi-disciplinary team, Editacuja adds value and knowledge for projects that can educate and relate.

Editacuja Integrate Technologies

  • Mobile 2.0 based learning
  • Web 2.0 and social based learning
  • Artificial and collective intelligence
  • Immersive Learning
  • Augmented Reality
  • Simulations

 

 

 

 

Organization Type: 
Educational
Address: 
Rua Aimberé, 2090 - 42
State/Province: 
SP
City: 
São Paulo
Country: 
Brazil
Postal code: 
1258020

SMS As A Tool in Election Observation

Posted by AnneryanHeatwole on Oct 09, 2009
SMS As A Tool in Election Observation data sheet 4794 Views
Author: 
Ian Schuler
Publication Date: 
Apr 2008
Publication Type: 
Journal article
Abstract: 

In a short time, SMS messaging has demonstrated an impressive ability to help election-monitoring organizations overcome many logistical challenges to effective election oversight and protection of citizens’ rights.

The speed of communication and processing the flexibility and the coverage SMS can provide gives monitoring organizations a powerful tool for organizing volunteers and responding instantly to an evolving election environment. These tools allow groups to quickly collect a rich dataset of election information.

When combined with a reporting methodology that utilizes a representative sample of polling stations, SMS reporting contributes to a deep understanding of how elections are conducted across a country and whether the results reflect the will of the people. When shared with the public, these insights help citizens recognize their right to information about the electoral process. When citizens have more information about the electoral process and understand the degree to which elections represent their will, they are more likely to participate in the process and are better able to demand elections in which they can have confidence.

In contentious and politically tense situations, the ability to comment immediately on the conduct of the election can help to stabilize a potentially volatile postelection environment. Election-monitoring groups using SMS can quickly identify violations of citizens’ rights and alert authorities in time to have problems remedied on election day.

In addition to election observation, SMS has been used in other ways to protect the right to vote, such as voter education and voter registration. SMS text messages have provided a way for citizens to lodge official complaints and informal opinions on an election. However, citizens’ rights to transparency and accountability do not end with elections. It is easy to imagine how SMS could be used between elections to engage citizens and to protect civil rights. Citizen groups with experience collecting and providing information on elections might use similar methods to advocate for citizen interests in other areas. These tools could be used to monitor government service delivery and identify corruption. By systematically deploying to schools and clinics and reporting on resources available, groups would be able to determine whether their government is living up to its promises and identify areas where government managers are diverting resources.

SMS also could be used to report unfair and exploitive practices by police and government officials between elections. These exercises would experience different logistical challenges than election observation. Nonetheless, a cheap, easy, and ubiquitous tool like SMS could play in important role in making governments accountable to their citizens every day.


Calling in for Content: Freedom Fone

Posted by PrabhasPokharel on Sep 14, 2009

(This is part of a series of posts reporting on mobile media project from Highway Africa 2009 and Digital Citizen Indaba 4.0. Both were held in Grahamstown, South Africa, September 2009).

Brenda Burrell of Kubatana.net in Zimbabwe runs Freedom Fone, an audio tool for information services. She presented Freedom Fone in a workshop titled “Bringing down the barriers: Interactive audio programming and mobile phones” at Digital Citizen Indaba 4.0.

FreedomFone comes from the desire to deliver information to “those who need it most,” people with simple phones without GPRS connections. Freedom Fone integrates a content management system (such as Drupal) with information services via SMS and voice.

Pollimath

Posted by AnneryanHeatwole on Sep 11, 2009

Pollimath (Private) Limited is a privately owned Sri Lankan technology company, with partner representation in the USA. We specialize in developing applications for the Android mobile phone operating system. Our mission is to deliver cool mobile apps that are both useful and fun to use.

Organization Type: 
Commercial
State/Province: 
n/a
City: 
Colombo
Country: 
Sri Lanka

Tagged With:

Peace Corps

Posted by AnneryanHeatwole on Sep 01, 2009

The Peace Corps traces its roots and mission to 1960, when then-Senator John F. Kennedy challenged students at the University of Michigan to serve their country in the cause of peace by living and working in developing countries. From that inspiration grew an agency of the federal government devoted to world peace and friendship. Since that time, more than 195,000 Peace Corps Volunteers have served in 139 host countries to work on issues ranging from AIDS education to information technology and environmental preservation.

Organization Type: 
Government
State/Province: 
n/a
City: 
Washington, D.C.
Country: 
USA

Mobile Services and ICT4D: To the Network Economy - Bridging the Digital Divide, The Ethiopian Case

Posted by naodjd on Aug 29, 2009
Mobile Services and ICT4D: To the Network Economy - Bridging the Digital Divide, The Ethiopian Case data sheet 4433 Views
Author: 
Naod Duga
Publication Date: 
Aug 2009
Publication Type: 
Journal article
Abstract: 

This paper presents a development paradigm for Ethiopia, based on appropriate services and innovative use of mobile communications technologies via applications tailored for sectors like business, finance, healthcare, governance, education and infotainment.

The experience of other developing countries like India and Kenya is cited so as to adapt those to the Ethiopian context. Notable application areas in the aforementioned sectors have been outlined. The ETC ‘next generation network’ is taken into consideration, with an emphasis on mobile service offering by the Telco itself and/or third party service providers. In addition, enabling technologies like mobile internet, location-based systems, open interfaces to large telecom networks, specifically service-oriented architecture (SOA), Parlay/JAIN and the like are discussed.

The paper points out possible endeavors by such stakeholders like: telecom agencies and network operators; businesses, government and NGOs; entrepreneurs and innovators; technology companies and professionals; as well as researchers and academic institutions. ICT4D through mobile services and their role in bridging the digital divide by building a virtual ‘network economy’ is discussed.


Press Banned on Reporting Violence, and a Citizen Reporting Tool for Afghan Elections

Posted by PrabhasPokharel on Aug 19, 2009

Af the Afghani elections are coming up this week, there are a projects focusing on the election and citizen media coverage that we like to note.

First, as Taliban has intensified violence and has threatened to disrupt the elections and "kill those who vote," the Afghani government has called for reporters to avoid coverage of violence  so that Afghanis aren't scared away from polling stations. Meanwhile, associations such as the Independent Journalist Association of Afghanistan have refused to take the order and has promised to continue reporting. The ban on reporting is phrased as a "request" in English, and as "strictly forbidden" in Dari (good synopsis of ban and violence here).

Afghani Journalists Gear up for Elections

Posted by PrabhasPokharel on Aug 17, 2009

As Afghanistan's second democratic elections nears on August 20th, journalists are gearing up for fair and accurate reporting. The NGO Nai and the media development organization Internews have trained journalists and civil society workers over the past few months in fair and accurate reporting. Training includes, according to Internews, "active learning practices, the understanding of regulatory information on all aspects of the elections, and the importance of fair reportage."

The Role of New Media in the Iranian Elections

Posted by PrabhasPokharel on Aug 17, 2009
The Role of New Media in the Iranian Elections data sheet 2804 Views
Author: 
Center for International Media Assistance
Publication Date: 
Aug 2009
Publication Type: 
Report/White paper
Abstract: 

New media technologies played a major role in the events leading up to and following the 2009 Iranian elections and are likely to continue to have a tremendous impact. Social networking tools such as Twitter, Facebook, and blogging have changed the way Iranian citizens communicate with each other as well as with the outside world. From cell phone cameras capturing scenes of violence that otherwise would go unreported to Twitter feeds used to organize massive protests, new media have forever changed the nature of citizen participation, not just in Iran, but throughout the world.

Despite the impact of these technologies during the Iranian elections, relatively little definitive information has been gathered about their specific role in the elections and subsequent protests. What are the implications of these new technologies for democracy in Iran? How have both the opposition and the government used these new tools against each other in what some call an “Internet battlefield”? Do the users of new media adequately represent the Iranian population? How has the Iranian government attempted to censor or curb the use of these new tools? 

In presentations and discussions during a panel discussion held by the Center for International Media Assistance (CIMA), new media practitioners, Iran specialists, and interested observers attempted to clarify the role of new media in the Iranian elections and the implications of these technologies for future democratic movements.


Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People

Posted by LeighJaschke on Jul 13, 2009
Generation 2.0 A Practical Guide for Using New Media to Recruit, Organize, and Mobilize Young People data sheet 3219 Views
Author: 
Rigby, Ben; Godin, Seth; Exley, Zack
Publication Date: 
Apr 2008
Publication Type: 
Other
Abstract: 

This practical guidebook is a must-have for every nonprofit and political organization interested in reaching youth. The book clearly and concisely details the ways in which new media has been used successfully –and unsuccessfully– to recruit, organize, and engage young people. Importantly, it ties online efforts to offline action."


Mexicans report votes (and nonvotes) with SMS

Posted by CorinneRamey on Jun 19, 2009

On July 5th, Mexicans will go to the polls to elect new members of the Chamber of Deputies, the lower house of Congress. Two Mexican initiatives, Cuidemos El Voto and Anulo Mi Voto, are using SMS in different ways to make people's voices heard in what they fear will be a less-than-democratic election.

Cuidamos El Voto

By simply sending a text message, citizens will be able to report any voting irregularities or other problems.  But Oscar Salazar hopes that Cuidemos El Voto, the vote monitoring system, doesn't receive too many texts.

"We really hope that the number of incidents is low, this will mean Mexican democracy is for real," wrote Salazar in an email interview with MobileActive, who is coordinating the project. "However, if this is not the case, we want to provide NGOs and common citizens with the tools to enforce this process."

Election Observation in Lebanon - Mobilized, Part 2

Posted by KatrinVerclas on Jun 07, 2009

Sharek961 is another effort in Lebanon to monitor the election there today on June 7. Unlike LADE which uses more than 2,000 trained volunteer election monitors to systematically report from polling stations throughout the day, Sharek961 aims to get ordinary Lebanese citizen to text, call, and email in incidences from polling stations, crowdsourcing the conduct of the critically important election there.

According to Sharek961's press release, 

"Sharek961.org [is[... empowering citizens to report in Arabic and in English, through four means; SMS, email, Twitter and web reports. Reports can address anything election-related happening around the country, from political rallies and polling queues to vote-buying and violence. Sharek961 anonymously publishes these reports alongside news reports, blog posts, photos, videos and tweets, on an interactive map, making them publicly available to all citizens, media outlets, and organizations."

Sharek961 notes that it

Election Observation in Lebanon - Mobilized, Part 1

Posted by KatrinVerclas on Jun 05, 2009

Lebanon will hold a critically important parliamentary election on June 7, and election observers from around the world have descended on the country.  However, as in many other countries now, there are local organizations and citizen efforts on the ground that are using mobile technology for sophisticated election observation efforts.  The Lebanese Association for Democratic Elections (LADE) and the Coalition Libanaise pour l’Observation Elections (CLOE), for example, have put in place an extensive SMS reporting system, for example. LADE will deploy a total of 2,500 volunteer citizen observers throughout the country directly at the 5181 polling stations. 

Ringing in the Vote: Mobile Phones in the 2009 Indian Elections

Posted by Gauravonomics on Apr 15, 2009

The world's largest democracy, India, is holding its general election this year. The month-long elections to the 15th Lok Sabha, the Indian Parliament, will be held in five phases between April 16th and May 16th when the final results will be announced. 

As India's 714 million voters prepare to elect their 543 representatives, they are witnessing a range of digital initiatives from political parties, civil society organizations, media houses and even corporations.  In fact, some observers are calling this India's first digital elections.

Leading the packed ballot is 82-year-old Lal Krishna Advani, the prime ministerial candidate of the Hindu nationalist Bharatiya Janata Party, who has embarked on an Obama-style new media campaign. Part of the campaign are a blog, a blogger outreach program, one of the most aggressive online ad campaigns ever seen in India, and an ambitious SMS campaign that will reach 250 million of India's 400 million mobile subscribers.