MobileActive.org

Crowdsourcing, simply referring to the act of outsourcing a task to the crowd, is one of the most important trends revolutionizing the internet and the mobile market at present. This paper is an attempt to understand the dynamic and innovative discipline of crowdsourcing by developing a critical success factor model for it. The critical success factor model is based on the case study analysis of the mobile phone based crowdsourcing initiatives in Africa and the available literature on outsourcing, crowdsourcing and technology adoption. The model is used to analyze and hint at some of the critical attributes of a successful crowdsourcing initiative focused on socio-economic development of societies. The broader aim of the paper is to provide academicians, social entrepreneurs, policy makers and other practitioners with a set of recommended actions and an overview of the important considerations to be kept in mind while implementing a crowdsourcing initiative.