Mainstream and Broadcast Media

The People, Projects, and Events That Made Last Year Great (Hint: YOU)

Posted by admin on Jan 04, 2011

Happy New Year from MobileActive.org! In 2010 we saw mobiles go mainstream as non-tech organizations the world over learned about the power of reaching users right through their phones.

From SMS donations in the wake of disasters to mobile health care, from mobile money transfers to mobile organizing, this has been a time of enormous innovation.  Read on for a few of the highlights of 2010 and some thoughts on what's to come in 2011.

Mobiles in the Wake of Disaster

Mobile Media: How To Record Quality Video on Your Mobile

Posted by MelissaUlbricht on Dec 13, 2010

Many mobile phones can capture video footage. This has enabled both trained journalists and citizen reporters to more easily capture footage including images that were rarely seen before. The Polk Journalism Award in 2009, for example, was awarded to a video from Iran captured on a mobile phone. Today, more and more journalists are using mobile phones to record video and quickly transfer content to their newsrooms via mobile data connections.

Using mobiles to capture video isn't new news. But there is good news: You don't need a high-quality video camera to do high-quality reporting, be you in the U.S. or elsewhere. Many journalists and citizen reporters today use smartphones to capture video footage. Examples abound. Vancouver journalism students use an iPhone with some additional hardware and software to do all their video editing on the phone. Voices of Africa uses a Nokia N-series smartphone. In his book Mobile Journalism in the Asian Region, Stephen Quinn uses both iPhones and Nokia smartphones. This post will provide some tips and tools on how you can record quality video and audio from your mobile phone.

Make Sure Your Phone is Capable

Phone hardware is constantly improving and getting cheaper. With an older phone, you may consider video enhancement software, which can offer a cheaper way to get better quality video content. For high quality video recording on a mobile, the best phones available today feature 640 x 480 pixels at 30 frames per second. 320 x 240 pixels at 15 frames per second produces acceptable web-quality video.

Lower resolutions will look grainy and pixelated without software enhancement, and video below 15 frames per second will look choppy. On the high quality end, these are some good mobile phones with excellent video cameras:

  • PC Magazine featured these five video-phone models with varying price ranges. The article includes lengthy reviews and a matrix comparison of the phones.
  • For high end phones, take a look at these articles: CNet's top 5 video phones of 2009, Wirefly's top 10 2009 video phones, MSNBC's video phone review with 5 recommendations, the iPhone 3GS, and the Motorola Droid.
  • The GSMArena.com database features 1800 phones with video capabilities, 70 of which are listed on this page. The site allows you to search for cameras based on various criteria and links directly to carriers around the world who are selling these phones.
  • The Nokia N series phones are generally highly recommended for video recording. The N82, N93, and N95 are mentioned often by independent reviewers.

Go Shoot (good) Video

When it comes to shooting video, the major difference between mobiles and mainstream camcorders is that mobile phones have simpler (and smaller) cameras. It is important to understand what makes for good quality video given these limitations. Some suggested tools and tips are listed here.

Four Questions Non-Profits Should Ask Before Jumping Into Mobile Apps

Posted by AnneryanHeatwole on Nov 24, 2010

Mobile applications gets a lot of attention today.  The market is growing every day. Cellular-News recently reported that this quarter’s worldwide smartphone sales increased 96% compared to a similar period last year, and that smartphones now account for nearly 20 percent of worldwide phone sales. Apps are admittedly a great way to reach out to new audiences.

But for non-profits, developing mobile apps can be a tricky undertaking. There’s a lot of hype around apps, and it’s hard to know how to approach the smartphone market. Planning for a mobile app that fits into a non-profit’s mobile communications strategy can make the difference between a great app and an app that doesn’t meet expectations. For non-profits wanting to develop apps, it’s important to make sure that they are meeting a real need – both for the organization and for users. Before launching an app, there are four questions non-profits should ask themselves: 

Four Questions Non-Profits Should Ask Before Jumping Into Mobile Apps data sheet 4363 Views
Countries: United States

From Citizen Reporting to Media Conversation: How an Afghan News Agency Retools Mobile Technology

Posted by MelissaUlbricht on Oct 26, 2010

In Afghanistan, a documentary media company and an independent news agency have teamed up to integrate mobile phones and SMS into news reports. From election day text messages to stories of homemade airplanes, one news agency shows how a willingness to adapt mobile platforms to the landscape can contribute to a successful intersection of technology and media.

Small World News is a documentary and new media company that provides tools to journalists and citizens around the world to tell stories about their lives. Pajhwok Afghan News is an independent news agency headquartered in Kabul with eight regional bureaus and a nationwide network of reporters delivering stories in Dari, Pashto, and English. Together, the two launched Alive in Afghanistan, a website originally meant to showcase reports from the 2009 election in Afghanistan.

From Citizen Reporting to Media Conversation: How an Afghan News Agency Retools Mobile Technology data sheet 3839 Views
Countries: Afghanistan

The Mobile Minute: Free Android Apps for Journalists, Mapping Indoor Spaces, and Facebook's Lack of Privacy

Posted by AnneryanHeatwole on Oct 19, 2010

Today's Mobile Minute brings you news about the continuous lack of Facebook privacy, the disagreement between IDC and Nokia on Nokia sales figures in India, a ranking of the top five free Android apps for journalists, a TNS study that found social media trumps e-mail as the most popular use for online mobile activity, and mapping indoor spaces with smartphone apps.

Beyond the Demographic: How Sourcing Through Texting Connects Journalists and Citizens in Detroit

Posted by MelissaUlbricht on Oct 06, 2010
Beyond the Demographic: How Sourcing Through Texting Connects Journalists and Citizens in Detroit data sheet 2992 Views

If a large truck illegally barrels through a neighborhood and no reporters are around to see it, does it make the story? It does if local residents with mobile phones can text truck sightings to a local public radio station. This is the premise behind a new pilot project called “Sourcing through Texting” from a team at The Takeaway radio program. Sourcing through Texting provides a way to connect citizens with journalists via mobile phones.

The Takeaway is a radio program produced in New York City (a co-production of Public Radio International and public radio station WNYC in collaboration with the BBC World Service, The New York Times, and WGBH Boston) which can be heard live online or on the radio at about 60 stations in “Takeaway cities” across the U.S.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of "Sourcing Through Texting" is to connect journalists and people in communities where public radio is not typically popular, all through a standard mobile phone.

Brief description of the project: 

"Sourcing through Texting" provides a way to connect citizens with journalists via mobile phones. It allows people to communicate with journalists by sending tips or information via text message in response to story topics or specific questions.

Target audience: 

The target audience for "Sourcing through Texting" are mobile users who do not typically listen to public radio on the air or online.

Detailed Information
Mobile Tools Used: 
Status: 
Ongoing
What worked well? : 

An experimental approach to the development of the project worked well. Such an approach allowed stakeholders to brainstorm, talk, and try out ideas.

What did not work? What were the challenges?: 

Challenges included: the best way to promote the service and the right level of interaction via texting. Adjusting to language and culture is another potential issue, as is cost. The 160-character limit of text messages may prevent users from submitting longer, more complete stories or sources of information. Local relevance is also needed for people to feel engaged.




Mobile Phone Use by Young Adults in India: A Case Study

Posted by MohiniBhavsar on Sep 28, 2010
Mobile Phone Use by Young Adults in India: A Case Study data sheet 3535 Views
Author: 
Priyanka Matanhelia
Publication Date: 
Jan 2010
Publication Type: 
Other
Abstract: 

This study explored the use of mobile phones among young adults in India. The study used the theoretical frameworks of uses and gratifications approach from media studies, socialcognitive domain theory from human development literature and social construction of technology (SCOT) from Science and Technology studies. The main objective of the study was to examine the use of mobile phones to fulfill communication, media and age-related needs by young people in India and to investigate regional and gender differences.

The study was conducted in two phases using a mixed-methods approach. In the first phase, in-depth interviews were conducted with 30 college-going young adults (18 – 24 years) in Mumbai and Kanpur in December 2007 and January 2008. In the second phase, a survey was conducted with 400 college-going young adults (18 – 24 years) in Mumbai and Kanpur.

The qualitative analysis of the data showed that young people in both the cities used cell phones for a variety of communication, news and entertainment needs. Additionally, they considered cell phones as personal items and used them to store private content, maintain privacy and have private conversations. Further, the analysis showed that they used cell phones to negotiate independence from parents and to maintain friendships and create friendships with members of opposite sex.

The quantitative analysis of the data revealed that young people in the two cities used cell phones differently due to the differences in their lifestyles and socio-cultural factors. Additionally, the study found there were only a few gender differences in the use of cell phones by young people, mainly in the use of cell phones for entertainment purposes, negotiation of independence from parents and in forming friendships with members of opposite sex. Finally, the study concluded that young people in India mainly use cell phones for private communication and needs.


The Takeaway

Posted by MelissaUlbricht on Sep 10, 2010

The Takeaway is a national morning news program currently hosted by John Hockenberry and Celeste Headlee. It is a co-production of PRI (Public Radio International) and WNYC Radio in collaboration with the BBC World Service, The New York Times and WGBH Boston.

Organization Type: 
Commercial
State/Province: 
New York
City: 
New York
Country: 
U.S.A.

The Mobile Minute: YouTube's Mobile Site, News Orgs' Failure to Capitalize on Apps, and North Korean Mobile Ownership

Posted by AnneryanHeatwole on Aug 25, 2010

The Mobile Minute is here to bring you news about YouTube's new mobile site, 4G wireless networks in Russia, mobile phone ownership growth in North Korea, apps and the future of news journalism, and the New York Times' look at the growth of the web. 

Small Screen, Big Picture: Jasmine News and SMS News Delivery in Sri Lanka

Posted by MelissaUlbricht on Aug 24, 2010
Small Screen, Big Picture: Jasmine News and SMS News Delivery in Sri Lanka data sheet 3734 Views

Jasmine News

Basic Information
Organization involved in the project?: 
Project goals: 

Jasmine News sends between 60 and 90 SMS news updates per month to subscribers on general topics such as politics, law, current events, business, sports, and entertainment. The goal is to provide accurate and speedy news information, for a low fee, to all mobile users in Sri Lanka.

Brief description of the project: 

In 2006, Jasmine News began sending SMS news headlines to subscribers in Sri Lanka, the first to do so in the country. Today, the service sends 60 to 90 messages a month to 170,000 subscribers, who pay Rs.30 per month ($0.30) for the service.

Jasmine News provides brief news headlines sent via SMS on general topics including politics, law, current events, business, sports, and entertainment.  The organization also has a website, though content is mostly of SMS length. SMS messages are available in multiple languages, including Sinhala, Tamil and Singlish (Sinhala in transliterated English).

To become a subscriber, a mobile user types a code such as "reg JNW" and send its to an established shortcode (2233) to subscribe for the push service. A local number is required.

Target audience: 

The target audience is mobile users in Sri Lanka. To receive SMS news updates, a mobile user must subscribe for Rs.30 per month ($0.30). Subscribers must also have a local number, though Jasmine News partners with 6 mobile providers to ensure that news can be delivered to subscribers on any network in the country.

Detailed Information
Status: 
Ongoing
What worked well? : 

At 170,000, Jasmine News has a notable number of paid subscribers. According to one of the founders, SMS news headlines fill two important needs: inclusion and empowerment through information. And it does so at a price that many people can afford: Rs30 per month.

First, the environment was ideal. With 15 million mobile phone subscribers in Sri Lanka, there was a clear need for an affordable and convenient method to receive news via phone, Ariyadasa said.  

Another success for Jasmine News comes from a good working relationship with many telecom operators in Sri Lanka. This ensures that news can be delivered to subscribers on any network in the country.

What did not work? What were the challenges?: 

A rather obvious problem for paid subscription-based models is that text messages are easy to forward. But, a founder of Jasmine News said that is not a large issue because while people do forward content, it costs more to forward (at $0.05 per SMS) than to actually subscribe at $0.30 per month for 60 to 90 messages.


Jasmine News

Posted by MelissaUlbricht on Aug 23, 2010

Jasmine News (JNW) is a news organization that provides news headlines via text messages to reach mobile users in Sri Lanka.

Organization Type: 
Commercial
State/Province: 
Sri Lanka
City: 
Colombo
Country: 
Sri Lanka

The Mobile Minute: Radio and Awesome Mobile Metrics, Email via SMS in the Philippines, and the Decline of the US Landline

Posted by AnneryanHeatwole on Aug 23, 2010

The Mobile Minute is here to keep you up-to-date on mobile and ICT news. Today's Mobile Minute covers National Public Radio's (NPR) metrics in America, why FM radio could be coming to your mobile handset, the decline of landline phones in the US, a program that delivers email over SMS in the Philippines, and why advertisers should use mobile marketing in developing countries.

From Bollywood to BBC, Bubbly is a Voice in the Audio Blogging World

Posted by MelissaUlbricht on Aug 20, 2010
From Bollywood to BBC, Bubbly is a Voice in the Audio Blogging World data sheet 7556 Views

Bubble Motion, a provider of mobile messaging and social media applications, launched Bubbly this year in India, making strides in the mobile audio blogging world. Audio blogging is a form of blogging in which the medium is audio content. Bubbly works by call and record, and thus can be adapted in areas with high mobile penetration and low Internet access, such as India.

A Bubbly user calls the service and through an integrated voice response (IVR) menu can record a name and message, usually less than 30 seconds. When other users choose to follow a user’s posts (or “Bubbles”) they receive an SMS message every time new audio content is added. A video by Pi Social Media on YouTube demonstrates how to record and listen to a Bubble; this one about an office party meet-up.

MobileActive.org spoke with Bubbly and the BBC, a user of the service, to find out how it works.

Basic Information
Organization involved in the project?: 
Project goals: 

Bubbly is a mobile-based service that allows users to record voice content and follow the voice content of others.

Brief description of the project: 

Bubble Motion, a provider of mobile messaging and social media applications, launched Bubbly this year in India, making strides in the mobile audio blogging world. Audio blogging is a form of blogging in which the medium or main content is audio. Bubbly works by call and record, and thus can be adapted in areas with high mobile penetration and low Internet access, such as India.

A Bubbly user calls the service and through an integrated voice response (IVR) menu can record a name and message, usually less than 30 seconds. When other users choose to follow a user’s posts (or “Bubbles”) they will receive an SMS message every time new audio content is added.

Target audience: 

Because it works in close partnership with mobile operator providers, Bubbly users must be on a network that offers the service. Bubbly is currently deployed in India. The Bubble Motion group plans to expand next to Indonesia, the Philippines, and Japan.

Detailed Information
Status: 
Ongoing
What worked well? : 

The Bubbly service works closely with mobile operators, so it is able to leverage the billing systems of providers to have a built-in business model and collection system. It also allows people in regions with high mobile phone penetration and low Inernet access to participate in social communication via mobile phones.

What did not work? What were the challenges?: 

Use is restricted to subscribers of specific mobile networks. Users also incur either subscription fees or the airtime costs required to record or listen to an audio message. Another challenge is the discoverability of the service, requirig extensive maketing investments. 


Fromdistance

Posted by MelissaUlbricht on Aug 17, 2010

Fromdistance is an international software company which specializes in mobile applications for business. Fromdistance also offers a comprehensive mobile journalism tool for professional reporting and citizen journalism. Fromdistance's products and services are used all over the world in large enterprises, media companies, the public sector, and application development.

Organization Type: 
Commercial
Address: 
Fromdistance Ltd. Tuukri 54 10120 Tallinn Estonia
State/Province: 
Tallinn
City: 
Tallinn
Country: 
Estonia
Postal code: 
10120

The Mobile Minute: JQuery for Mobile, a New Mobile Magazine, Twitter Usage on the Weekends, and Indian Farmers Going Mobile

Posted by AnneryanHeatwole on Aug 16, 2010

Today's Mobile Minute brings you coverage on how mobiles are helping farmers in India, jquery on mobile, a comparison of patterns between mobile and desktop Twitter usage, and a mobile-only magazine. 

Your Smartphone is Now a Mobile News Studio

Posted by PrabhasPokharel on Aug 14, 2010
Your Smartphone is Now a Mobile News Studio data sheet 2353 Views
Author: 
Tiffany Campbell
Publication Date: 
Jan 2010
Publication Type: 
Other
Abstract: 

Mobile phones have become a critical mobile news reporting tool. They can be a very effective way to produce content and transmit that content back to the studio very cheaply. The presentation presents real world examples of how mobile phones have been used in reporting contexts to great effect, tools that can help reporters do this reporting, and things to keep in mind (such as battery levels). The presentation also includes the author's recommendations for the best apps for mobile journalism.


The Mobile Minute: Mobiles + Journalism, an Open-Source Mobile Network, Fundraising with QR Codes

Posted by AnneryanHeatwole on Aug 13, 2010

Today's Mobile Minute features links on fundraising with QR codes, a survey report on how audiences get information, a breakdown of how journalism is changing due to mobile phones, the announcement of a clearer definition of mobile broadband, an open-source, solar-powered mobile network, and five cross-platform mobile development tools. 

Press One for Freedom Fone, Press Two for Farm Radio: How Stations Use Integrated Voice Response

Posted by MelissaUlbricht on Aug 11, 2010
Press One for Freedom Fone, Press Two for Farm Radio: How Stations Use Integrated Voice Response data sheet 4599 Views

Two years ago, Bev Clark, the co-founder of Kubatana.net, was awarded a large grant as part of the Knight News Challenge for Freedom Fone, an open-source software platform for distributing news and information through interactive voice response (IVR) technology.  Freedom Fone was officially launched in late February of this year and has since been downloaded about 200 times, said Amy Saunderson-Meyer of Freedom Fone.

Freedom Fone leverages audio as a mobile function using IVR, a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content.  (Many readers are already familiar with IVR - you’ve likely encountered it when you call a customer service number and are prompted with instructions to press numbers for different issues or service departments.)

Since the launch, Freedom Fone has provided support to specific organizations including Equal Access in Cambodia, Small World News TV, TechnoServe, One Economy Corporation, and Africa Youth Trust.

Basic Information
Organization involved in the project?: 
Project goals: 

Recently, Freedom Fone was adapted by two farm radio stations through the African Radio Research Initiative, a 42-month project supported by the Bill and Melinda Gates Foundation and implemented by Farm Radio International in partnership with the World University Services of Canada. The aim of the AFRRI project was to asses the effectiveness and impact of farm radio in many parts of Africa.

Brief description of the project: 

Freedom Fone leverages audio as a mobile function using IVR (interactive voice response), a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content.

Bartholomew Sullivan, a regional ICT officer for AFRRI, was on site to set up Freedom Fone at Radio Maria in Dar es Salaam, Tanzania. It was the first time Freedom Fone partnered with a group outside of its own projects.

AFRRI works with 25 radio stations in five countries in Africa. Stations include private, public, national, and community radio stations with established listeners in varied agricultural zones. Freedom Fone was introduced at two of these radio stations: Radio Maria (a faith-based station that also broadcasts health and agricultural information across the country) in Dar es Salaam, Tanzania, and Volta Star radio (the national broadcaster) in the Volta region of Ghana. Before the project, neither station had an existing IVR system in place and the primary feedback loop with listeners was through written letters.

Target audience: 

Any individual or group interested in integrated voice response, especially in how it can be used at a radio station.

Detailed Information
Mobile Tools Used: 
Length of Project (in months) : 
48
Status: 
Ended/Complete
What worked well? : 

One benefit to Freedom Fone integration at an established radio station is the ability to promote the IVR service. At Radio Maria, the broadcasters relied on the large number of existing listeners to promote and explain the service including the specific local numbers to call. The group created a special jingle and message to promote the competition.

Another thing that worked well was the ability to set up multiple call-in numbers for each of the main local mobile providers in the region: Vodacom, Zain, and Tigo. This allowed listeners to call from their respective networks, making it cheaper.  The group used similar sounding numbers for each of the networks.

The participatory radio campaign approach was to enhance existing systems, not add new content or processes to the farm radio stations. So, Sullivan and others were able to incorporate and adapt Freedom Fone to best match the needs and uses of the listeners.

A more general success for Freedom Fone is the ability to provide an alternative, mobile-based medium for news and information.

What did not work? What were the challenges?: 

The projects at Radio Maria and Volta Star (and specifically in regards to Freedom Fone) were not without challenges and issues, including reliable hardware, cost, human error, power, and training.

One challenge is obtaining high-quality or dedicated hardware. In Tanzania, Sullivan bought a second-hand computer locally to host the Freedom Fone software.  Cost can be an issue with some hardware as well.

Human error is a challenge inherent with Freedom Fone, which ironically stems from the high adaptability of the platform and the ability for control many parameters of the IVR process.

Power is an issue, especially in areas with unreliable power because, “when the computer is off, then Freedom Fone is down,” Sullivan said. Similarly, infrastructure is really important, including having backup power supplies for power outages.

Another issue to incorporating Freedom Fone at established organizations is training.

Finally, another challenge with Freedom Fone was the ability to deal with user error or confusion.





Farm Radio International

Posted by MelissaUlbricht on Aug 10, 2010

Farm Radio International is a Canadian-based, not-for-profit organization working in direct partnership with approximately 330 radio broadcasters in 39 African countries to fight poverty and food insecurity. Materials are also available electronically to broadcasters and to rural development organizations in Africa, Asia and Latin America. The Farm Radio International program supports broadcasters in meeting the needs of local small-scale farmers and their families in rural communities, and helps broadcasters build the skills to develop content that responds to local needs.

Organization Type: 
NGO
Address: 
1404 Scott Street
State/Province: 
Ontario
City: 
Ottawa
Country: 
Canada
Postal code: 
148

Mobile Minute: Blackberry Ban Updates, a Mobile Youth Survey, and a Financial mServices Risk Matrix

Posted by admin on Aug 10, 2010

We've got news on Saudi Arabia's and the United Arab Emirates' moves to ban BlackBerry, the release of the TakingITMobile mobile youth activism survey, a review of livestreaming services for mobiles, USAID's mobile financial services risk matrix, and a report that reveals the niche uses for location-based mobile services.

The Mobile Minute: Cyber-Utopians, Hacking a Base Station, mBillionth Awards

Posted by AnneryanHeatwole on Aug 02, 2010

Today's Mobile Minute brings you coverage on why the the idea of a "cyber-utopia" is flawed, a demonstration of a hacked phone tower, a report on Alabama's increasingly mobile-based news consumption, licensing iPad and iPhone apps from the New York Times, and mBillionth's mobile awards.

The Mobile Minute: Mobile for Non-Literate Users, Latinos and Mobiles, and Nokia's Falling Profits

Posted by AnneryanHeatwole on Jul 27, 2010

Today's Mobile Minute brings you an interview with Indrani Medhi on her work with text-free interface technology, an SMS case study from Toronto's The Globe and Mail, a look at race and digital technology, Nokia's falling profits, and which mobile domains are most popular. 

Mobile Minute - Daily M4Change News

Posted by AnneryanHeatwole on Jul 25, 2010

The Mobile Minute is here to bring you the day's mobile-for-development new. Today's Minute covers disaster assistance applications on smartphones, a BBC guide to using pocket-sized video cameras for reporting, the UN ICT Hub's first Briefing Report on ICT4D in the Asia-Pacific region, the development of two new systems that allow mobile phones to work in areas with no reception, an intriguing idea for an iPhone app to combat homelessness, and an event on mobile payments in the Tech@State series in Washington DC.  

The Face-Off: Mobile Web (and not Apps) are the Right Choice

Posted by PrabhasPokharel on Jul 22, 2010

There are now over 5 billion mobile subscriptions around the world. Smartphone ownership is steadily growing, both in the United States and abroad.  Smartphone ownership is projected to be above 50% of all mobile phones in the United States by next year. This has many NGOs and other content and media prodicers wondering about how best to produce content for mobile phones (high-end devices, in particular). SMS and voice-based applications have their use cases, but many content producers today are wondering whether to produce a mobile website or a mobile application (app) to distribute their content.

Grocott's Mail: A Local Newspaper Embraces Mobile Phones

Posted by AnneryanHeatwole on Jul 14, 2010

[Updated with images] In Grahamstown, South Africa, getting and sharing news is a mobile experience. Grocott’s Mail, a local paper, incorporates mobile phones into many aspects of its news service – from disseminating headlines via SMS, to encouraging readers to text in their opinions, to a Knight Challenge-winning citizen journalist training program.

Grocott's Mail: A Local Newspaper Embraces Mobile Phones data sheet 4256 Views
Countries: South Africa