Gerry Jackson reports on Media Helping Media about the radio station SW Radio Africa outsisde of London that is sending sms headlines about news in Zimbabwe to it's subscriber base of about 2,000 mobile users. Jackson writes:
"We generate news headlines on a daily basis anyway - so this is just another way of using what already exists.
It’s nice and cost effective for any additional donor because there is only the one cost, actually sending the texts. In two months we’ve built up an address database of about 2,000 mobile phone numbers. Like many, Zimbabweans truly love their mobile phones and of course what we’re banking on is the virus effect.
We also get up to 100 requests a day to be added to the service so it’s growing rapidly. What becomes interesting is what business model to use?
PBS MediaShift is hosting a live chat on Twitter about the use of SMS technology by journalists, news organizations, radio shows and more around the world. In many developing nations Internet access is less prevalent, and the main means of interaction is with mobile phones and SMS. Many projects are using SMS to help connect communities to important news and information, and to create a feedback loop for programs.
The chat takes place on Nov. 2 at 10:30 am PT/1:30 pm ET/6:30 pm CET, hashtag #SMSChat.
MediaShift's executive editor Mark Glaser (@mediatwit) will be moderating the live Twitter chat on SMS use, with these special guests:
Melissa Ulbricht: MobileActive.org and the Mobile Media Toolkit (@MobileMediaKit)
Sean McDonald: FrontlineSMS (@McDapper)
Zach Peterson: Radio Free Europe/Radio Azadi (@zachprague)
How to follow the discussion:
To follow the discussion, please log on to Twitter and search for the #SMSchat hashtag. Glaser will be sending out questions to the guests and audience in the format of Q1, Q2, Q3, and if you want to answer them, please reply with the Q number as well as the hashtag #SMSchat. All participants will need to use the hashtag in every tweet so we can see that as part of the discussion stream.
The discussion will be archived on PBS Idea Lab on Thursday using Storify.
Help us spread the word! We'll make it easy:
If you'd like to tweet about the chat please use this language or something similar: Live Twitter chat about SMS and journalism, with @mediatwit, @MobileMediaKit, @McDapper, @zachprague, 11/2 at 10:30 am PT at #SMSchat
Video-mediated farmer-to-farmer learning for sustainable agriculture data sheet 829 Views
Author:
Van Mele, Paul
Publication Date:
Oct 2011
Publication Type:
Report/White paper
Abstract:
From June to September 2011, Agro-Insight conducted a scoping study for SDC, GFRAS and SAI Platform on the production, dissemination and use of farmer training videos in developing countries, with a focus on sustainable agriculture. Literature was consulted, the internet screened, experts and users consulted and a global on-line survey launched in English, French and Spanish.
There is a general consensus that farmers need good agricultural training videos, but they do not browse the web in search of them. For watching videos they rely mainly on outside agencies. Only about 20% of all respondents have never used video to train farmers and have never searched the web for agricultural videos. Many of those didn’t know where to look for videos, hadn’t found videos on the right subject or hadn’t found videos in their local language.
Mobile is one of the technologies discussed, but not the only. The study cites some mobile-based programs and notes current limitations to mobile video for farmers.
The Mobile Media Toolkit is a new resource site with lots of content about how mobile tech can be used for reporting, news broadcasting, and citizen media.
The Toolkit content is available in English, Spanish, Arabic, and we are translating into Russian as well. We've been adding lots of helpful new content since our launch a few months ago. Here is a sampling:
NEW How-To Guides: The latest is on how to use Bambuzer to live stream content and engage with audiences. Michelle Li of WECT tells us how her newsroom uses Bambuser to share live video and engage with viewers. (And lets us in on what news anchors talk about, off-camera.) Check out the complete guide here.
NEW Case studies, for instance on how to use SMS and radio to engage with listeners in Uganda. No Internet? No problem. Using a new tool called TRAC FM, stations are able to poll listeners via SMS and share the results over the radio. Read the full case study here.
TIPS for the Mobile Journalist, (aka MoJo) such as this video on how to shoot and transfer content from a mobile phone to a tablet using basic hardware and software. For more, check out the Toolkit section on Creating Content (and getting it off) your mobile phone.
Bad Services? Holding Officials Accountable with SMS, Radio, and TRAC FM data sheet 2345 Views
A recent radio poll at Sanyu FM in Kampala, Uganda, asked listeners what area of service delivery should be a priority: healthcare, education, security, sanitation, or transport. Using a new tool, TRAC FM, the station was able to solicit comments via SMS from listeners, discuss the issue on the air, and create and post online visualizations of the responses. The station received 103 SMS responses which showed that healthcare was the major concern for listeners, which accounted for 65% of responses.
With help from Text to Change and in partnership with local media organizations, TRAC FM provides citizens in Uganda with a platform to monitor, scrutinize, and discuss public service issues via SMS, radio, and online data visualizations. It does this via the TRAC FM software, a tool for Ugandan radio stations that is partially built on RapidSMS, an open source platform originally developed by UNICEF.
TRAC works in countries affected by poverty and conflict. Its sole purpose is to improve the welfare of people by enabling them to make informed choices and to hold their leaders accountable. TRAC gathers data to enhance transparency and informs people by unleashing the power of mobile communications.
Somalia is suffering through its worst drought in 60 years, and people are fleeing the famine and conflict. A large number of Somalians already live in diasporas across Africa, Europe, and North America. A new service from Voice of America’s Somalia Service and AudioNow makes it easier for Somalians in the United Kingdom to listen to coverage of the drought and other audio news updates, via a basic mobile phone.
“You have a well-educated, motivated, and mobile population that is willing to dial up and listen to radio broadcasts on their mobile phones,” said Steven Ferri, Web Managing Editor of VOA in Africa.
uReport: Citizen Feedback via SMS in Uganda data sheet 3482 Views
For aid organizations, knowing what local communities and beneficiaries want and need is the key to running successful, sustainable programs. In Uganda, UNICEF is using mobile phones and broadcast media to get direct feedback from Ugandans on everything from medication access to water sanitation. The project, called uReport, allows users to sign up via a toll-free shortcode for regular SMS-based polls and messages. Citizen responses are used both in weekly radio talk shows to create discussion on community issues, and shared among UNICEF and other aid organizations to provide a better picture of how services work across Uganda.
Sean Blaschke, a Technology for Development specialist at UNICEF Uganda, explains that uReport gathers information from participants and informs citizens of their rights and available services. Recent polls have included questions about school dropouts, water point availability, mosquito net usage, and youth employment, all collected via SMS polls.
The Mobile Media Toolkit helps you make sense of the growing role of mobile tech in media. The Toolkit provides how-to guides, mobile tools, and case studies on how mobile phones can (and are) being used for reporting, news broadcasting, and citizen media. We cover it all, from basic feature phones to the latest smartphone applications.
It's an exciting day for us here at MobileActive.org as we launch the Mobile Media Toolkit. For the last year we have been interviewing people, researching projects, and testing tools, to bring you this free resource. It is designed to help you evaluate and effectively deploy the right tools for reporting and sharing content on and to mobile devices.
Please visit the Toolkit. Share it with others. Add to it! It's available in English, Spanish, and Arabic. So, please join us and say Welcome, Bienvenidos, and مرحبا to the Mobile Media Toolkit!
When it comes to water, every drop counts. When a local waterpoint malfunctions or dries up, it’s important to get the problem resolved as quickly as possible. That’s where Maji Matone, a water monitoring and civic participation project in Tanzania, comes in.
Run by Daraja, a Tanzania-based NGO, Maji Matone asks villagers to report outages in their water systems via SMS. Daraja employees read through the SMSs, then pass along the information to the local district engineer. The project is currently being piloted in three different districts. Each district has a local engineer responsible for the water infrastructure. If reports continue to come in and no action has been taken, Maji Matone turns to its media partners in order to publicize the lack of action.
In Tanzania Media, Speak Up and Be Heard data sheet 2233 Views
For the largest civil society media platform in Tanzania, back talk is good.
In fact, talking back is the objective of a new service at Femina HIP called Speak Up! The service aims to increase access of marginalized youth and rural communities and promote a participatory, user-driven media scene in Tanzania.
Femina HIP is the largest civil society media platform in the country, outside of commercial mainstream media. Products include print magazines, television shows, a radio program, and an interactive web site. Fema magazine, for example, has a print run of over 170,000 copies and is distributed to every rural region in the country.
A new report from the Knight Foundation analyzes how new technologies were used to aid in the recovery of the earthquake in Haiti. The report -- Media, Information Systems and Communities: Lessons from Haiti -- suggests that the events mark "the beginning of a new culture in disaster relief" in which new and hybrid technologies, including mobile phones, are used to support rescue and relief efforts.
The report mentions a numnber of uses of mobile technology, including:
Interactive maps and SMS helped search-and-rescue teams find people in need of supplies
SMS messages broadcast critical information to Haitians
Hybrid approaches in which mobile technology was used in conjunction with radio
Radio Azadi in Afghanistan Goes Mobile data sheet 4173 Views
In Afghanistan, Radio Free Europe/Radio Liberty (RFE/RL) is three months into an interactive SMS service that allows listeners to access content and participate in the program via mobile phone.
Through the interactive SMS service, Radio Azadi is now able to both send and receive SMS messages from subscribers. As a news organization, the main goal of RFE/RL is reaching an audience. “We want to make sure our content is available on whatever platform Afghans want to consume it on,” Julian Knapp of RFE/RL said. The service allows listeners to become texters, and people around the country have sent in messages to the radio station, to the tune of about 200 messages per day.
Press One for Freedom Fone, Press Two for Farm Radio: How Stations Use Integrated Voice Response data sheet 4786 Views
Two years ago, Bev Clark, the co-founder of Kubatana.net, was awarded a large grant as part of the Knight News Challenge for Freedom Fone, an open-source software platform for distributing news and information through interactive voice response (IVR) technology. Freedom Fone was officially launched in late February of this year and has since been downloaded about 200 times, said Amy Saunderson-Meyer of Freedom Fone.
Freedom Fone leverages audio as a mobile function using IVR, a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content. (Many readers are already familiar with IVR - you’ve likely encountered it when you call a customer service number and are prompted with instructions to press numbers for different issues or service departments.)
Since the launch, Freedom Fone has provided support to specific organizations including Equal Access in Cambodia, Small World News TV, TechnoServe, One Economy Corporation, and Africa Youth Trust.
In 2008, Bruce Girard concluded in a MobileActive.org guest post that the addition of text messaging technology into the community radio toolkit was still in its infancy. SMS use at radio stations was informal, he wrote, and the few cases of more complex use of SMS messages accompanied political crisis or natural disaster and were largely donor financed.
Two years later, we delve once again into the state of SMS and mobile technology at community radio stations, by way of an informal survey. While advances have been made and creative projects have emerged, integration remains an ad-hoc and individual enterprise.
This report summarizes existing projects and success stories, highlighting the most popular uses of mobile technology. It concludes with a discussion of the challenges that community radio stations face in adopting SMS and mobile technology.
We are very interested in the role of mobile phones in citizen media, including how mobile phones can function as a portable newsroom or radio studio. To that end, our latest how-to guide, Mobile Audio Recording in the Field (and how to get a clear sound on the streets), walks you through the process of recording audio content on your mobile phone, whether you are recording from a studio, your home, or in the field.
This how-to is part of the Mobile Media Toolkit, which includes many other case studies, how-to guides, resources, and tools to use mobile phones for reporting, content delivery, and citizen participation.
Mobile Audio Recording in the Field (And How to Get a Clear Sound From the Streets) data sheet 22971 Views
Author:
Melissa Ulbricht
Abstract:
This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content.
Your mobile phone is an instant audio-recording and storage device, and it can be used anywhere. This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content. Some tools require a specific call-in number and thus are geographically limited in scope. Other tools are Internet-based and widely available while others are specific to smartphones or iPhones. This article will give you a solid overview of what is available depending on your locale and resources, and will offer guidance for further tips and techniques.
A recently launched campaign at a popular youth radio program in Nepal focuses on the voices of youth - or at least, text messages of youth. Regardless, the SMS campaign seems to be making strides.
UNICEF in Nepal has teamed up with the popular Nepali radio program Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, UNICEF and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS.
Rupa Joshi, a communications specialist with UNICEF, explains the origins of the campaign.
Users can record, edit, and publish stories with their iPhones. It was created with radio in mind and enables users to easily record and then edit interviews on an iPhone mobile device.
Hindenburg Mobile is an on-the-phone audio recording and editing suite. It lets journalists media producers concentrate on telling stories without having to deal with technical hassles. Hindenburg allows a user to drag & drop and plug & play to record and then edit audio on the phone. Users do not need to worry about bit rates, sample rates, codecs, etc. Hindenburg Mobile integrates with the desktop editing suite from the same company, Hindenburg Journalist (in beta). The Hindenburg products are tested by radio professionals, journalists, content providers, and university students.
Tool Category:
App resides and runs on a mobile phone
Key Features :
Application is available for download from iTunes. There is also a beta version of Hindenburg Journalist, a desktop audio editing suite, available for download.
Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.
Five years ago, NPR first entered the digital media space with podcasts. According to Spier, the lessons NPR learned from this first foray into the 'new' media world provided the jumping off point for later content dissemination and engagement via the mobile web and mobile application. He says,
Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?
AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.
We’ve written before about mobile giving during disasters, and the dramatic results such campaigns can have. But mobile giving can be used for non disaster-related fundraising drives as well and This American Life, a show on the US public radio network, is one of the latest organizations to embrace this trend.
In Pakistan even the cheapest mobile phones, those without cameras or other advanced features, come with the ability to listen to FM radio. Every day, and especially during cricket matches, people walk around the streets with their phones pressed to their ears, tuned into their local stations, says Huma Yusuf, a journalist based in Pakistan.
Radio and ICT in West Africa: Connectivity and Use data sheet 2952 Views
Author:
Malick Ndiaye, Kwami Ahiabenu II, Abdourahame Ousmane, Hippolyte Djiwan, et. al
Publication Date:
Oct 2008
Publication Type:
Report/White paper
Abstract:
Radio remains the most appropriate communication medium for social and development communication in Africa. This study consists of carrying out a base-line study of West African radio connectivity to ICT (internet, satellite, computer, digital storage tools, etc.), analyzing the uses implemented, identifying the constraints and opportunities, and making recommendations to the different stakeholders.
The study concentrates on seven (7) targeted countries (Ghana, Benin, Senegal, Mali, Sierra Leone, Burkina Faso & Niger) and concerns all radio stations (public, community, commercial and religious). Two hundred and twenty (220) radio stations took part in the survey. The main tools of research used were questionnaires, interviews and documentary analysis.
The results reveal that overall the average rate of access to the internet by radio stations in the seven (7) countries studied is 51.8 %, with a large disparity according to the country and type of radio. Indeed, while the rate of connectivity is 72.2% for private commercial radio on the one hand, it is limited to 31.5% for community or non-profit making radio. On the other hand, at a country-wide level, Ghanaian radio has a 93.5% connectivity rate, Senegalese radio 89.7%, whilst only 20% of radio stations in Sierra Leone are connected. In Ghana and Senegal, nearly all commercial radio stations are connected. In addition, 72.7% of Senegalese community radio stations have access to the internet (75% of them have an ADSLline), in contrast to only 8.3% of Nigerien community stations.
The rate of connectivity for all radio stations in Burkina Faso, Benin and Mali, is 61.5%, 55% and 34% respectively. It is thanks to ADSLtechnology that the majority of stations in the sub-region are connected, in particular Senegal, where more than 92 % of stations have access to the worldwide network. As illustrated by the cost of internet access, in certain countries internet use has become more and more accessible, but is limited to regions with good infrastructure.
The strong mobile phone penetration on the continent allows stations to use it as an indispensable tool for reporting and communicating with listeners; this has contributed to today’s large number of radio listeners. Even though around seventy (70) radio websites have been identified (the majority of them with domain names matching the names of the stations), their presence remains minimal and precarious on the internet. In most countries, live broadcasts on the internet are very unstable (streaming is usually inaccessible) or non-existent, despite being advertised. In addition, a large number of websites have very few - or even no - content.
Mobile value-added services, in particular SMS, used by 83.8% of stations surveyed, have had great success amongst the local population. These new services are considered important tools of interaction between radio stations and listeners and are also a potential source of substantial revenue for radio business.
Convergence between ICTs and radio has brought about results including new multi-use supports which contribute to making radio programmes accessible everywhere throughout the world, and whose coverage, until recently was limited by FM transmitter capacity. The study has shown that in the countries concerned, training in ICTs is not done regularly. In fact, a quarter of the radio stations surveyed stated that their employees have never followed any training. This explains the low level of ICT skills which greatly limits the development of digital products and services in radio stations. Due either to a lack of information or familiarity with ICT, it has also been observed that there is some confusion between free and proprietary software, and even about what kind of internet connection the radio station has.
Panos Institute West Africa released a report in October 2008 exploring the connectivity of West African Radio Stations to the Internet, and their use of other information and communication technology including integration with mobile. The report presents results of a survey that was conducted in 220 radio stations in Ghana, Benin, Senegal, Mali, Sierra Leone, Burkina Faso, and Niger.
Radio, which "remains the most appropriate communication medium for social and development communication in Africa", does not have great online presence, but has higher use of mobile phone technology. The results vary drastically with type of radio station and the country it is operating in.
At first glance SMS text messages would seem like a natural for inclusion in a community radio station’s essential toolkit. SMS messages are inexpensive and easy-to-use and in recent years the mobile phones that are needed for sending and receiving them have become ubiquitous. However, an informal survey of recent projects indicates that use of SMS messages among community media in the developing world is still at an early stage. In most stations SMS use is informal. The few cases identified of community stations making more complex use of SMS messages have accompanied political crises or natural disasters and have inevitably been donor financed. There are few, if any, experiences of complex uses of SMS by community media without external funding and technical support, even though the financial and technical resources required are minimal.
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For the largest civil society media platform in Tanzania, back talk is good.
In Afghanistan, Radio Free Europe/Radio Liberty (
