Apps For Development: Lessons From mPowering data sheet 3201 Views
Non-profit organization mPowering is developing customized mobile apps to help reach the ultra poor -- people living on less than $2 a day -- and connect them with funding opportunities and programs in the developed world.
Reaching individuals and supplying resources in remote regions has huge challenges. The goal of mPowering is to leverage existing mobile infrastructure to open up channels of access. The organization has ongoing programs in Nepal and India which provide incentives to poor individuals for reporting to school or work, via mobile application. The organization is also working to create a mobile donor app to further connect the poor with funding opportunities.
Before a mobile app can be developed and deployed, the mPowering team conducts field research and partners with local institutions. We spoke with Kamael Ann Sugrim, Co-founder and CEO of mPowering, to find out how an app is developed.
Programs in Nepal and India
The mPowering organization is a year old and currently has two programs underway which utilize mobile apps. In Bhaktapur, Nepal, women earn points for reporting to work, and the points can be redeemed for food, clothing, and medicine.
In Orissa, India, 175 children in the village of Juanga earn points for attending school and can redeem the points for food, clothing, and medicine. Teachers have been supplied with donated Android phones with the mPowering application. Through the app, they can “scan” children in for attendance.
A recently launched campaign at a popular youth radio program in Nepal focuses on the voices of youth - or at least, text messages of youth. Regardless, the SMS campaign seems to be making strides.
UNICEF in Nepal has teamed up with the popular Nepali radio program Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, UNICEF and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS.
Rupa Joshi, a communications specialist with UNICEF, explains the origins of the campaign.