mobile giving
Posted by AnneryanHeatwole on Jan 12, 2012
Real-Time Charitable Giving data sheet 85 Views
Abstract:
Technology is increasingly relevant to Americans’ monetary contributions to the causes and
organizations they support. Previous research from the Pew Research Center’s Internet & American Life Project has found that one in five US adults (20%) have made a charitable contribution online, and that one in ten (9%) have made a charitable contribution using the text messaging feature on their mobile phone. Mobile giving played an especially prominent role during the aftermath of the January 2010 Haiti earthquake, as individual donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones.
This new mode of engagement offers opportunities to philanthropies and charitable groups for reaching new donors under new circumstances as messages spread virally through friend networks. At the same time, it poses new challenges, including the uncertainty in fund-raising groups about whether these new donors will remain engaged once they make their donation. In an effort to more fully understand the world of mobile giving, the Pew Internet Project, in partnership with the Berkman Center for Internet & Society at Harvard University and the mGive Foundation, and supported by the John S. and James L. Knight Foundation, conducted the first in-depth study of mobile donors. This report on those who gave to the “Text for Haiti” campaign is based on telephone surveys with 863 individuals who contributed money to the Haiti earthquake efforts using the text messaging feature on their cell phones, and who consented to further communications at the telephone number they used to make their donation.
Posted by AnneryanHeatwole on Sep 21, 2010
The Mobile Minute is back with the latest mobile news. McKesson Foundation's president is interviewed about its $1.5 million grant for m-health research, Zimbabwe begins to roll out per-second mobile billing, NTEN shows non-profits in the United States seven ways to incorporate mobile donations, Apple publishes its guidelines for submissions to the app store, and Twitter releases new figures about their mobile access numbers.
Posted by AnneryanHeatwole on Aug 30, 2010
The Mobile Minute is back with the latest mobile news. What's happening today? FrontlineSMS now supports MMS via email and offers scheduling features, an infographic breaks down the overlap between social networks and mobile phones, non-profits are ramping up their use of mobile giving campaigns, and Google introduces a new computer-to-phone voice service.
Posted by AnneryanHeatwole on Apr 14, 2010
We’ve written before about mobile giving during disasters, and the dramatic results such campaigns can have. But mobile giving can be used for non disaster-related fundraising drives as well and This American Life, a show on the US public radio network, is one of the latest organizations to embrace this trend.
| Radio and Text Donations: "This American Life's" Experience with Mobile Giving data sheet 8790 Views |
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Posted by KatrinVerclas on Feb 04, 2010
This article was written by Jesse Feiler and edited by Katrin Verclas.
In the last few week, nonprofits in the United States have started to pay attention to fundraising via text - donations delivered to charities by donors simple sending a text message.
In aftermath of the January 2010 Haiti earthquake text donations to the Red Cross and other charities received enormous publicity, and generated a significant outpouring of donations. (SMS is an alternate term for text message – a160 character message sent over the mobile network)
| Texting for Charitable Dollars: The Definitive Guide to Mobile Fundraising data sheet 25833 Views |
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Posted by admin on Jan 15, 2010
In the aftermath of the devastating earthquake in Haiti, relief organizations in the United States and Europe have been able to collect substantial numbers of donations from SMS fundraising campaigns. Just like after the 2004 Tsunami in Southeast Asia, the numbers are impressive. Two charities alone, the Red Cross Foundation and Yele, collected more than $4.7 million by mid-day Thursday (less than 48 hours after the first earthquake hit). UPDATE: The Red Cross has raised close to $20 million via its SMS campaign as of January 17th.
Industry insiders had expected $2 million in text message donations for all of 2009 at the end of October. However, a natural disaster of the gravity and dimension of the earthquake in Haiti has jumpstarted the awareness of aid organizations as to the potential power of raising funds quickly via SMS.
| SMS Text Donations and the Haiti Earthquake data sheet 11525 Views |
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Posted by CorinneRamey on Jun 22, 2009
Where Ideas Navigate, or WIN, a technology service provider in the U.K., has said they will waive SMS fees for charities that use their services.
Hannah Jordan writes in Third Sector:
A company that provides charity text donation services is believed to be the first to waive its commission on donations to third sector organisations. Win handles ‘short code transactions', or texts to numbers of about five digits, between charities and donors. It usually receives between five and 10 pence per standard £1.50 text donation, but has said this week that it will waive the fee for charities and other not-for-profit organisations using its services. About 30 per cent of every text donation made to sector organisations in the UK is taken in charges by third-party service providers and mobile networks.
Posted by KatrinVerclas on Feb 24, 2009
Mobile fundraising is taking off -- or so at least hope nonprofits hard hit by the economic downturn. Organizations are looking for a new channel for people to give on the spot, wherever they are, with their phones and a quick text message.
Mobile giving via SMS in the United States and many other parts of the world, has been out of reach because of high carrier charges - up to 50% of a donation would go to the telcom -- unacceptable to most charities.
But this has changed in the last two years. Mobile donation campaigns in the United States that go through the Mobile Giving Foundation are not subject to the high carrier fees. The Mobile Giving Foundation charges a smaller percentage fee -- currently 10%. As a result, in 2008 the field of mobile giving in the U.S. attracted the attention by organizations large and small, including by such brands as UNICEF, the Salvation Army, and the American Society for the Prevention of Cruelty to Animals.
Posted by KatrinVerclas on Nov 08, 2008
I am thinking a lot about how nonprofits and NGOs can use mobile phones for fundraising (this being the holiday season and all) and have been collecting examples of campaigns that I like to extract some lessons and data on how it's working. Here are my picks of some that I have come across. I'll tell you what I like and why (and what's not so great here). Note that I have no data yet on how WELL they have worked but believe me, we are on it for a whiteb paper on the topic later in the season...So, here is November's pick!
UNICEF's Halloween Trick-or-treat for UNICEF campaign:
- How it works: Donors can text the word “TOT” to 864233 (UNICEF) to make a $5 donation via premium SMS that gets billed to the user's phone bill or prepaid card.
- What's nice about this: This campaign uses the just-in-time feature of mobile perfectly and had great potential to be used during the Halloween season where kids walk around with little donation boxes when the go door to door -- kids collecting for kids. Most people at the door give a few coins as opposed to $5, so with the right promotion, this campaign could generate extra money in addition to the collection.
Posted by KatrinVerclas on Feb 13, 2008
Mobile donations to nonprofits have been stymied in the United States - hampered by the high fees charged for text message gifts that are then billed to a mobile phone customer.
When a donor gives to a nonprofit via text, more than half of the contribution goes to the telephone carrier, leaving less than 50% to the nonprofit, an unacceptable margin for most charities. Combined with low donation caps -- no more than $5 per SMS with a total of five SMS for a $25 donation -- and other charges for short codes and mobile vendors, nonprofits have determined that mobile giving is not worth it.
This is about to change.
If the Mobile Giving Foundation plays its cards right, mobile donations via text message may just explode this year.
Posted by KatrinVerclas on Apr 27, 2006
From our colleagues at Donor Digital:
Mobile Text to Give for Amnesty and UNICEF
If you're one of the 100 million people with a PayPal account, now you can use your mobile phone to donate to Amnesty International USA and the U.S. Fund for UNICEF. Just register your cell phone at PayPal, then text AMNESTY to 78787 and you'll donate $10. Text WATER to 78787 and you'll donate to UNICEF.
Imagine you're at a baseball game or a rock concert and you're invited to get out your cell phone and donate $5 or $10. It may be another year or two before this gets big. PayPal's service is brand new and just launched its "Text to Give" tool. Verizon, Cingular, and Sprint take 40% off the top.
Try it out.
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