foundation
Posted by KatrinVerclas on Feb 13, 2008
Mobile donations to nonprofits have been stymied in the United States - hampered by the high fees charged for text message gifts that are then billed to a mobile phone customer.
When a donor gives to a nonprofit via text, more than half of the contribution goes to the telephone carrier, leaving less than 50% to the nonprofit, an unacceptable margin for most charities. Combined with low donation caps -- no more than $5 per SMS with a total of five SMS for a $25 donation -- and other charges for short codes and mobile vendors, nonprofits have determined that mobile giving is not worth it.
This is about to change.
If the Mobile Giving Foundation plays its cards right, mobile donations via text message may just explode this year.
