m-fundraising
Posted by KatrinVerclas on Nov 08, 2008
I am thinking a lot about how nonprofits and NGOs can use mobile phones for fundraising (this being the holiday season and all) and have been collecting examples of campaigns that I like to extract some lessons and data on how it's working. Here are my picks of some that I have come across. I'll tell you what I like and why (and what's not so great here). Note that I have no data yet on how WELL they have worked but believe me, we are on it for a whiteb paper on the topic later in the season...So, here is November's pick!
UNICEF's Halloween Trick-or-treat for UNICEF campaign:
- How it works: Donors can text the word “TOT” to 864233 (UNICEF) to make a $5 donation via premium SMS that gets billed to the user's phone bill or prepaid card.
- What's nice about this: This campaign uses the just-in-time feature of mobile perfectly and had great potential to be used during the Halloween season where kids walk around with little donation boxes when the go door to door -- kids collecting for kids. Most people at the door give a few coins as opposed to $5, so with the right promotion, this campaign could generate extra money in addition to the collection.
