Press One for Freedom Fone, Press Two for Farm Radio: How Stations Use Integrated Voice Response data sheet 5307 Views
Two years ago, Bev Clark, the co-founder of Kubatana.net , was awarded a large grant as part of the Knight News Challenge for Freedom Fone, an open-source software platform for distributing news and information through interactive voice response (IVR) technology. Freedom Fone was officially launched in late February of this year and has since been downloaded about 200 times, said Amy Saunderson-Meyer of Freedom Fone.
Freedom Fone leverages audio as a mobile function using IVR, a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content. (Many readers are already familiar with IVR - you’ve likely encountered it when you call a customer service number and are prompted with instructions to press numbers for different issues or service departments.)
Since the launch, Freedom Fone has provided support to specific organizations including Equal Access in Cambodia, Small World News TV, TechnoServe, One Economy Corporation, and Africa Youth Trust.
Basic Information
Organization involved in the project?:
Project goals:
Recently, Freedom Fone was adapted by two farm radio stations through the African Radio Research Initiative, a 42-month project supported by the Bill and Melinda Gates Foundation and implemented by Farm Radio International in partnership with the World University Services of Canada. The aim of the AFRRI project was to asses the effectiveness and impact of farm radio in many parts of Africa.
Brief description of the project:
Freedom Fone leverages audio as a mobile function using IVR (interactive voice response), a technology that allows a system to detect voice and keyboard input. IVR allows a user to call, enter or say specific numbers, and listen to or contribute audio content.
Bartholomew Sullivan, a regional ICT officer for AFRRI, was on site to set up Freedom Fone at Radio Maria in Dar es Salaam, Tanzania. It was the first time Freedom Fone partnered with a group outside of its own projects.
AFRRI works with 25 radio stations in five countries in Africa. Stations include private, public, national, and community radio stations with established listeners in varied agricultural zones. Freedom Fone was introduced at two of these radio stations: Radio Maria (a faith-based station that also broadcasts health and agricultural information across the country) in Dar es Salaam, Tanzania, and Volta Star radio (the national broadcaster) in the Volta region of Ghana. Before the project, neither station had an existing IVR system in place and the primary feedback loop with listeners was through written letters.
Target audience:
Any individual or group interested in integrated voice response, especially in how it can be used at a radio station.
Detailed Information
Length of Project (in months) :
What worked well? :
One benefit to Freedom Fone integration at an established radio station is the ability to promote the IVR service. At Radio Maria, the broadcasters relied on the large number of existing listeners to promote and explain the service including the specific local numbers to call. The group created a special jingle and message to promote the competition.
Another thing that worked well was the ability to set up multiple call-in numbers for each of the main local mobile providers in the region: Vodacom, Zain, and Tigo. This allowed listeners to call from their respective networks, making it cheaper. The group used similar sounding numbers for each of the networks.
The participatory radio campaign approach was to enhance existing systems, not add new content or processes to the farm radio stations. So, Sullivan and others were able to incorporate and adapt Freedom Fone to best match the needs and uses of the listeners.
A more general success for Freedom Fone is the ability to provide an alternative, mobile-based medium for news and information.
What did not work? What were the challenges?:
The projects at Radio Maria and Volta Star (and specifically in regards to Freedom Fone) were not without challenges and issues, including reliable hardware, cost, human error, power, and training.
