Audiencescapes
Posted by ccarlon on Oct 12, 2011
Mobile Communications in Zambia data sheet 761 Views
Abstract:
This report uses AudienceScapes data from a nationally representative survey of Zambia to focus on how people of various social groups access and use mobile communications. The report also showcases how the AudienceScapes survey data can help members of the development community to design and implement more effective programs in technological access, communications and information empowerment.
Beyond measuring basic access and use levels, this report works to answer several key research questions regarding the role of mobile phones in economic and social development in Zambia. These include but are not limited to; what is the potential for SMS-based information services as a development tool, is the mobile market beginning to reach disadvantaged parts of the population, what are the continued barriers to mobile phone access and use, who is using mobile money and is their greater market potential for these services?
Posted by AnneryanHeatwole on Apr 20, 2010
Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?
AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.
