Video-mediated farmer-to-farmer learning for sustainable agriculture data sheet 247 Views
Author:
Van Mele, Paul
Publication Date:
Oct 2011
Publication Type:
Report/White paper
Abstract:
From June to September 2011, Agro-Insight conducted a scoping study for SDC, GFRAS and SAI Platform on the production, dissemination and use of farmer training videos in developing countries, with a focus on sustainable agriculture. Literature was consulted, the internet screened, experts and users consulted and a global on-line survey launched in English, French and Spanish.
There is a general consensus that farmers need good agricultural training videos, but they do not browse the web in search of them. For watching videos they rely mainly on outside agencies. Only about 20% of all respondents have never used video to train farmers and have never searched the web for agricultural videos. Many of those didn’t know where to look for videos, hadn’t found videos on the right subject or hadn’t found videos in their local language.
Mobile is one of the technologies discussed, but not the only. The study cites some mobile-based programs and notes current limitations to mobile video for farmers.
In Tanzania Media, Speak Up and Be Heard data sheet 2074 Views
For the largest civil society media platform in Tanzania, back talk is good.
In fact, talking back is the objective of a new service at Femina HIP called Speak Up! The service aims to increase access of marginalized youth and rural communities and promote a participatory, user-driven media scene in Tanzania.
Femina HIP is the largest civil society media platform in the country, outside of commercial mainstream media. Products include print magazines, television shows, a radio program, and an interactive web site. Fema magazine, for example, has a print run of over 170,000 copies and is distributed to every rural region in the country.
Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?
AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.
For the largest civil society media platform in Tanzania, back talk is good.
