audio blogging

Two New Case Studies: Farm Radio, Freedom Fone, Audio Blogging, and Bollywood!

Posted by MelissaUlbricht on Aug 20, 2010

We have two new case studies for you to check out.

Both studies are part of the Mobile Media Toolkit that will include many other case studies, how-to guides, resources, and tools on how use mobile phones for reporting, content delivery, and citizen participation, to be puplished later this month.

The first case study looks at how Freedom Fone was deployed at two farm radio stations in Africa. We look at what worked, what didn't, and how integrated voice technology can help enhance radio. You can even listen to an IVR jingle with the sound of local drums from the Morogoro region of Tanzania.

The second case study looks at Bubbly, an audio blogging platform that is making strides in India.

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Two New Case Studies: Farm Radio, Freedom Fone, Audio Blogging, and Bollywood! data sheet 3160 Views
Global Regions:
Countries: Ghana India Tanzania

From Bollywood to BBC, Bubbly is a Voice in the Audio Blogging World

Posted by MelissaUlbricht on Aug 20, 2010

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From Bollywood to BBC, Bubbly is a Voice in the Audio Blogging World data sheet 8140 Views

Bubble Motion, a provider of mobile messaging and social media applications, launched Bubbly this year in India, making strides in the mobile audio blogging world. Audio blogging is a form of blogging in which the medium is audio content. Bubbly works by call and record, and thus can be adapted in areas with high mobile penetration and low Internet access, such as India.

A Bubbly user calls the service and through an integrated voice response (IVR) menu can record a name and message, usually less than 30 seconds. When other users choose to follow a user’s posts (or “Bubbles”) they receive an SMS message every time new audio content is added. A video by Pi Social Media on YouTube demonstrates how to record and listen to a Bubble; this one about an office party meet-up.

MobileActive.org spoke with Bubbly and the BBC, a user of the service, to find out how it works.

Basic Information
Website URL: 
http://www.bubblemotion.com/pr...
Organization involved in the project?: 
Bubble Motion
Project goals: 

Bubbly is a mobile-based service that allows users to record voice content and follow the voice content of others.

Brief description of the project: 

Bubble Motion, a provider of mobile messaging and social media applications, launched Bubbly this year in India, making strides in the mobile audio blogging world. Audio blogging is a form of blogging in which the medium or main content is audio. Bubbly works by call and record, and thus can be adapted in areas with high mobile penetration and low Internet access, such as India.

A Bubbly user calls the service and through an integrated voice response (IVR) menu can record a name and message, usually less than 30 seconds. When other users choose to follow a user’s posts (or “Bubbles”) they will receive an SMS message every time new audio content is added.

Target audience: 

Because it works in close partnership with mobile operator providers, Bubbly users must be on a network that offers the service. Bubbly is currently deployed in India. The Bubble Motion group plans to expand next to Indonesia, the Philippines, and Japan.

Detailed Information
Status: 
Ongoing
What worked well? : 

The Bubbly service works closely with mobile operators, so it is able to leverage the billing systems of providers to have a built-in business model and collection system. It also allows people in regions with high mobile phone penetration and low Inernet access to participate in social communication via mobile phones.

What did not work? What were the challenges?: 

Use is restricted to subscribers of specific mobile networks. Users also incur either subscription fees or the airtime costs required to record or listen to an audio message. Another challenge is the discoverability of the service, requirig extensive maketing investments.