We have two new case studies for you to check out.
Both studies are part of the Mobile Media Toolkit that will include many other case studies, how-to guides, resources, and tools on how use mobile phones for reporting, content delivery, and citizen participation, to be puplished later this month.
The first case study looks at how Freedom Fone was deployed at two farm radio stations in Africa. We look at what worked, what didn't, and how integrated voice technology can help enhance radio. You can even listen to an IVR jingle with the sound of local drums from the Morogoro region of Tanzania.
The second case study looks at Bubbly, an audio blogging platform that is making strides in India.
From Bollywood to BBC, Bubbly is a Voice in the Audio Blogging World data sheet 8139 Views
Bubble Motion, a provider of mobile messaging and social media applications, launched Bubbly this year in India, making strides in the mobile audio blogging world. Audio blogging is a form of blogging in which the medium is audio content. Bubbly works by call and record, and thus can be adapted in areas with high mobile penetration and low Internet access, such as India.
A Bubbly user calls the service and through an integrated voice response (IVR) menu can record a name and message, usually less than 30 seconds. When other users choose to follow a user’s posts (or “Bubbles”) they receive an SMS message every time new audio content is added. A video by Pi Social Media on YouTube demonstrates how to record and listen to a Bubble; this one about an office party meet-up.
MobileActive.org spoke with Bubbly and the BBC, a user of the service, to find out how it works.