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Excitement around branchless banking is rapidly turning into action by the private sector. Of the 79 live mobile money deployments tracked by the GSM Association (GSMA), two-thirds have launched in 2009 and 2010. Nokia and Paypal are investing in mobile payment platforms available to any client regardless of his or her mobile network or bank, a development that could shake up markets. And early branchless banking leaders are launching out in new directions. Brazilian banks are increasingly eager to use agents equipped with point-of-sale (POS) devices to originate loans. In Kenya, Safaricom has teamed up with Equity Bank, the country’s largest bank, to offer M-Kesho, a service that uses M-PESA’s mobile payments platform to offer a full range of Equity’s bank products.

Will these sizeable investments pay off? Many in the private sector believe reaching large numbers of mass market clients is a precondition to large-scale profits, but at the same time, they are uncertain about how quickly branchless banking will gain traction with the unbanked, low-income clients who make up the mass market. In other words, the prospects of branchless banking are still unclear.

This Focus Note evaluates the evidence from 18 branchless banking providers with a collective total of more than 50 million customers (see Table 1) to answer three questions: 

• Does branchless banking reach large numbers of low-income and unbanked clients?
• Are prices for branchless banking lower than prices for traditional banking for the kinds of transactions low-income and unbanked people want to do?
• What other services do these customers want from branchless banking? 

The answers to these questions have implications for the business case, customers, and those who hope that branchless banking can boost financial inclusion. 

The data offer some answers. On the question of scale, branchless banking  can reach large numbers of the unbanked relatively quickly. CGAP looked at the outreach of eight providers globally for which good data were available by drawing on 13 studies that surveyed 16,708 branchless banking clients. The eight providers average 3.73 million active registered users, of which 37 percent or 1.39 million were previously unbanked.Five of the providers reach more previously unbanked clients than the largest microfinance institution (MFI) in the provider’s country—on average, 79 percent more. 

These five branchless banking providers grew quickly, surpassing the largest MFI in number of customers within three years. This is not to suggest branchless banking is replacing or eclipsing MFIs. The services branchless banking typically provides (payments) are complimentary to MFI microloans: both meet a widespread need for which clients are willing to pay.

This paper examines the rapid evolution of branchless banking technologies and development of financial education as a tool to help low-income households better manage their money.

While focusing on getting delivery systems right, promoters of branchless banking often lose sight of the consumer. Despite recent enthusiasm regarding these new banking services, uptake and usage has been limited, and often does not include many of the poor. Reasons for lower usage rates among low-income populations include:

• Lack of familiarity with banking services;
• Limited trust in new financial delivery systems;
• Lack of understanding and experience using the technologies.

However, low-income households are willing to cross the digital divide and conduct their financial transactions through branchless banking. Higher usage is possible, but will require financial education to facilitate this process. This can be delivered through a variety of channels, such as radio, print media and class room training.

Finally, the paper presents a case study from Malawi which demonstrates the viability of branchless banking when potential clients have proper knowledge of how to use it and stresses that well-conceived financial education programs will achieve this aim.

This report draws on the experiences of projects using mobile phone-based information and communication technologies (ICT) applications in a number of situations, including mobile monitoring and evaluation, m-banking, community development, literacy, anti-corruption, agricultural extension and agricultural value chain information and access.

The report begins with a general overview of the role that mobile phone-based ICT can play in development and commercial projects, focusing on the situations in which mobile phonebased applications are particularly appropriate, on the potential impacts that they can achieve and on their comparative advantages vis-a-vis other forms of mobile ICT.

The report then considers in more detail the experience of the projects in using mobile phone-based ICT, shedding light on such issues as the appropriateness and relevance of the systems used, their replicability and scalability and their sustainability.

The Freedom from Fistula Foundation (FFF) in Kenya and Comprehensive Community Based Rehabilitation in Tanzania (CCBRT) have taken great strides in reducing these barriers. Using a combination of mobile banking, public information, and free treatment, they have helped make fistula repair a reality for women who were previously excluded from care.

Both mHealth and MFS (Mobile Financial Services) are nascent industries and fragmented along multiple dimensions. The aim of this paper is to help reduce some of these uncertainties and reinforce dialogue on how the mobile communications platform can be leveraged to strengthen mutually positive outcomes related to both financial inclusion and health. With user-centric solutions that leverage common technologies, new efficiencies and capabilities can be created that serve to accelerate global scale.

Unlocking this potential will require the following questions to be addressed: 1. What will be the best method to drive awareness and adoption of the self-reinforcing dynamics of “wealth and health”? Who will lead these efforts? 2. How will the integration and interoperability of disparate technologies across multiple industry and public sector domains occur? 3. Who will build and manage the common infrastructure and distribution networks? 4. How will the various points of policy coordination work across sector domains?

There is something profound taking place in emerging markets with mobile money movement... it is now a “Mobile Money Movement” with the potential to substantially alter the economic paths of the poor and emerging economies at large. For this reason private and public sectors alike are now taking notice of this industry. Mobile finance is becoming an increasingly important topic for The World Economic Forum and for the G20 summit. Nearly 2/3 of the world’s population lives in poverty: four billion people live on less than $8.00 USD per day. Most do not have bank accounts, but do have mobile phones (1.7 billion people by 2012.)

Mobile money provides an opportunity for financial inclusion to the unbanked base of the economic pyramid - the majority of the global population who has lived in the informal financial sector and who has relied on cash to conduct all financial transactions. As such, they lack access to credit, insurance, and savings. This wave of mobile money momentum, if not slowed down by other challenges inherent in these markets, will undoubtedly positively impact the course of economic growth in emerging markets for a number of reasons that are inherent within mobile money itself.

Mobile money will spur economic growth in emerging markets because of the forces inherent to mobile money itself. Specifically, these forces include:
1. the ubiquity of data transmission that mobile provides;
2. mobile money as a new industry;
3. mobile money as an infrastructure supporting new businesses and other industries;
4. the infusion of new capital from the informal sector; and
5. the efficiency gains that digitization of money enables.

This paper explores the reach and use of m-money among the bottom of the pyramid (BoP) in the Philippines using survey data from LIRNEasia’s 2008 Mobile 2.0 surveys. It looks at m-money’s potential and actual use for remittance among internal and external migrant workers and their families. The results are triangulated with focus group data and literature on mobile and electronic money, and framed using Van Dijk’s (2006) Stages of Access to digital technologies.

Although usage of m-money among the BoP remains low, the ICT infrastructure for this is in place. Compared to other Asian countries where the survey was also conducted, Filipinos are more familiar and have higher trust in mobile electronic transactions. Managing their resistance to change from current offline remitting practices remains a challenge.

In this comprehensive analysis, CGAP assessed whether branchless banking or mobile money services are more cost effective or cheaper for low income people than formal banking. The authors, McKay and Pickens, compared pricing of 16 leading branchless banking services across eight ways that customers use branchless banking. They subsequently compared the pricing of these services against 10 formal banks and other informal money transfers options.

The eight use cases refer to: 1) sending money transfer, 2) receiving money transfer, 3)short-term safekeeping, 4) medium term savings, 5) bill payments, 6) high usage, 7) m-PESA customer, and 8) kenya bank customer.

The results say that branchless banking is 19% cheaper than banks, and have a lower transaction value. Additionally, branchless banking is 54% cheaper than informal options formoney transfer.They also discuss in detail how pricing influences customer usage.

Across developing countries, millions of people rely on informal economic activity and local level networks to earn their living. Most of these populations are from bottom of pyramid and they don’t have access to basic financial services/banks as access to them is costly and very limited. However, the outstanding growth of mobile sector worldwide has created a unique opportunity to provide social and financial services over the mobile network. With over 4 billion mobile cellular subscriptions worldwide, mobile network has the ability to immediately offer mobile banking to 61% of the world population. A study states the biggest share of mobile payment users will be in the Asia/Pacific region by 2012 (Gartner, 2008). In the context of being the most promising ICT market and the largest inbound remittance receiver, this region is expected to be the hub of m-banking transactions. 

The paper starts with an overview of existing models of m-banking and then examines the m-banking regulations in some South Asian countries and of the countries where (e.g. the Philippines, Kenya, South Africa) m-baking/payment systems are already in practice or a success. The concerns of financial regulators and policy measures taken so far are discussed.

The key questions this paper aims to answer:

⇒ What are the practiced models of m-banking/payment systems? 

⇒ What concerns are generally raised by financial regulators?  

⇒ Which m-banking/payment models have drafted or enacted in South Asia?  

⇒ Which m-banking/payment models have are enacted in the countries where it is a success?

⇒ What constitutes a proportionate regulatory approach?  

The answers to the above questions helps to identify a way forward which can expedite adoption of m-banking/ payments service in South Asia successfully and quickly.  

The paper gives an overview of the players in mobile payment schemes and their respective roles in advancing mobile payment and banking in developing countries.

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