advertising
Posted by AnneryanHeatwole on Nov 18, 2010
Today's Mobile Minute brings you news about the six organizations that won social networking grants from infoDev, the way mobile advertising is used in Europe, the launch of 4G networks in Africa, accusations of rigging in India's bandwidth auctions, and a CGAP series that de-hypes mobile banking with actual data.
- InfoDev announced the winners of its social networking grants for organizations working in Africa and Asia. The winners were Akirachix (Kenya), MoMo Kampala (Uganda), COSTECH (Tanzania), Mobile Monday (Mozambique), CRC Topica (Vietnam), and Young Innovations Pvt. Ltd. (Nepal). The winners received $35,000 U.S. as part of the Creating Sustainable Businesses in the Knowledge Economy program.
Posted by CorinneRamey on Nov 30, 2007
QR codes have been in the news recently, bringing news stories, animated zoo animals, and nurtrition facts from tiny barcodes to the screens of mobile phones worldwide. By linking print media with mobile phones, the codes are helping to bridge the connection between old and new media and have impliations for social mobile campaigns.
A QR -- or Quick Response -- code is a two dimensional bar code that can be used for tracking or link to information such as a website or text message. When a user scans the code with a camera phone the code then links to the destination URL or other information. The codes were first created by a Japanese corporation in 1994 for tracking parts used in car manufacturing, but today are found in everything from newspapers to business cards to advertisements. QR codes can hold several hundred times more information than conventional bar codes.
