Mxit

Texting, Tweeting, Mobile Internet: New Platforms for Democratic Debate in Africa

Posted by kelechiea on Sep 26, 2011
Texting, Tweeting, Mobile Internet: New Platforms for Democratic Debate in Africa data sheet 1928 Views
Author: 
Tom Sarrazin
Publication Type: 
Report/White paper
Abstract: 

New media platforms are changing how people communicate with each  other around the world. However, there is great variation in both the kind of 

communication platforms people make use of as well as in how they access these  platforms. Computer ownership and internet access are still the prerogative of  the wealthy few in wide swathes of the African continent. All the same, mobile internet access is on the rise and if current growth rates continue, African mobile phone penetration will reach 100 per cent by 2014. Mobile phone penetration rates, in particular, have resulted in a plethora of ideas for new media platforms aimed at bridging the information divide between the well-connected and the disconnected. Topic areas range from agriculture and conservation to health and human rights. In addition to mobile phone-based platforms, there is also a number of promising internet-based ones.

 


Learning about mLearning: Thoughts from The International Mobiles for Education Symposium

Posted by MarkWeingarten on Aug 25, 2011

USAID recently hosted the International Mobiles for Education Symposium (M4Ed4Dev for short) in Washington, DC. The conference brought together academics, development professionals, tool developers, educators, and representatives from the private sector to assess the current state of mLearning and consider future developments. Given the varied backgrounds of the event’s participants, it’s understandable that a number of different, often conflicting, viewpoints were expressed. Here are a few.

Content Delivery Systems or Learner-Generated Content?

In general, the mobile tools discussed and demonstrated at the event can be divided into two distinct types: Those that deliver content and those that enable students to generate content and/or interact via mobile phone. Content delivery applications (which make up the majority) are largely designed to provide educational content chosen by educators to students who wouldn’t otherwise have access. Examples range from preloaded e-readers in Ghana to “internet a box” projects such as the eGranary.

Using Instant Messaging Over GPRS to Help with School Work

Posted by MarkWeingarten on Apr 16, 2011
Using Instant Messaging Over GPRS to Help with School Work data sheet 1249 Views
Author: 
Butgereit, Laurie
Publication Date: 
Jan 2009
Publication Type: 
Report/White paper
Abstract: 

Rural Africa is in need of qualified teachers in mathematics and science for primary and secondary school. Classrooms in rural Africa are often benches under a tree. The teachers themselves often have limited education in mathematics and science. As cellular telephony services pushes deeper into rural Africa, the question we asked was whether various wireless access methods could be used to assist children and teenagers with their mathematics and science education.

One of the leaders in low cost GPRS communication over cell phones is a South African based company, MXit Lifestyle, boasting over 7 million users using their mobile instant messaging chat client, MXit. According to MXit's demographics, 45% of their users are children and teenagers between the ages of 12 and 18.

Dr Math is a project which Meraka Institute initiated in January, 2007. Dr Math linked up children and teenagers using MXit on their cell phones to university students (using internet based workstations) in Pretoria who acted as tutors. The tutors would help with mathematics and, depending on the individual tutors, chemistry and physics homework problems. Currently, over 3000 children and teenagers are using this service in Southern Africa.


MXIT: Uses, Perceptions and Self-justifications

Posted by MarkWeingarten on Apr 16, 2011
MXIT: Uses, Perceptions and Self-justifications data sheet 1594 Views
Author: 
Chigona, Wallace, Agnes Chigona, Bomkazi Ngqokelela, and Sicelo Mpofu
Publication Date: 
Jan 2009
Publication Type: 
Report/White paper
Abstract: 

This paper reports on a pilot study investigating the perceptions and use of Mobile Instant Messaging (MIM) amongst the youth in South Africa. MIMs are enjoying a high adoption rate amongst the youth in South Africa and MXit is by far the most popular MIM. However, the media, parents and educators are overly concerned with the use of the system. The accusations against MXit have included the allegations that it is time-wasting for the youth, it is a hunting ground for paedophiles, and it leads to anti-social behaviours. It is interesting, however, that despite the negative perceptions of the system, the youth are still using it, and presumably with their parents’ blessings.

 

Data for the study was gathered through in-depth interviews with randomly selected youth who use MXit, as well as with parents of children who use the system. The study has found that the youth use the system mainly for social networking and that, to most users, the system is more than just a communication tool - it is also part of their lives. The study has also unearthed the perceptions of the users towards fellow users and towards non-users. In addition, it has been noted that both the users and parents of users are employing self-justification strategies to deal with the cognitive dissonance arising from the negative discourse on MXit and their continued use or support of the system.

 

The findings of this study contribute to the understanding of how the youth use new media. The findings could be useful for those who may want to use new media for educating the youth and for marketing purposes.


Framing M4D: The Utility of Continuity and the Dual Heritage of “Mobiles and Development"

Posted by MarkWeingarten on Jan 13, 2011
Framing M4D: The Utility of Continuity and the Dual Heritage of “Mobiles and Development" data sheet 1931 Views
Author: 
Donner, Jonathan
ISSN/ISBN Number: 
1681
Publication Date: 
Dec 2010
Publication Type: 
Journal article
Abstract: 

The paper suggests that research on the role of mobile telephony for socioeconomic development (M4D) draws on two frames. One frame stresses the relative freedom of telephone users to do whatever they choose. The other stresses how technologies and technology-led interventions are embedded in recursive, context specific relationships with user communities. Together these frames support M4D’s “dual heritage”. After detailing current M4D archetypes representing each heritage, the paper introduces a conceptual and practical synthesis, that is, large-scale platforms for distributed, semi-constrained interaction.

This paper considers two examples of such platforms—MXit, South Africa’s mobile social networking service and M-PESA, Kenya’s mobile money transfer system—including both anticipated and unanticipated consequences of operating “at scale” and beyond the confines of a controlled M4D intervention. Finally, this paper introduces implications of the dual heritage and of the rise of hybrid platforms for research and practice.


Can Mobile Internet Help Alleviate Social Exclusion in Developing Countries

Posted by MohiniBhavsar on Sep 28, 2010
Can Mobile Internet Help Alleviate Social Exclusion in Developing Countries data sheet 2212 Views
Author: 
Chigona, W., Valley, J., Beukes, D. and Tanner, M
Publication Date: 
Jan 2009
Publication Type: 
Journal article
Abstract: 

Research has shown that traditional Internet has not been successful in alleviating social exclusion in developing country. Since a significant number of the population in developing countries use mobile phones, others have suggested that mobile internet may be the solution to the problem. However, to date there has not been empirical studies in developing countries to explore that possibility. This study aims therefore to explore whether the mobile Internet may be a viable option for addressing social exclusion in a developing country context. Data for the study was gathered using semi-structured interviews with socially excluded individuals and the data was analysed using thematic analysis. The findings of the study show that usage of mobile internet amongst the socially excluded is low mainly because internet-capable cell phones are still beyond the reach of the socially excluded and because of limited awareness of what mobile internet is and what it can achieve. The study also shows that while mobile internet has significant impact in addressing exclusion from social participation, its impact on economic as well political dimensions of exclusions is still limited.


How Dr Math reaches Pupils with Competitions and Computer Games by using MXit

Posted by MohiniBhavsar on Aug 18, 2010
How Dr Math reaches Pupils with Competitions and Computer Games by using MXit data sheet 991 Views
Author: 
Laurie Butgereit
ISSN/ISBN Number: 
978
Publication Date: 
Jan 2009
Publication Type: 
Journal article
Abstract: 

In a world where school books, pencils and paper have to compete with cell phones, IPODs, and MP3 players for pupils' attention, Dr Math entices pupils to practice basic mathematics skills by providing games and competitions using Mxit over cell phones. Dr Math is a Mxit contact which pupils can add which gives pupils the opportunity to compete with other pupils in basic arithmetic skills such as addition and multiplication and more advanced mathematics skills such as factoring a polynomial and finding the prime factors of a number. In addition, interactive fiction games are available with mathematical twists in a plot that require some basic arithmetic skills to solve the puzzle. And, all of this is done over Mxit – South Africa's leading instant messaging provider – on cell phones.


RedChatZone: HIV Counselling via Mobile Instant Messaging Chat

Posted by kdetolly on Aug 13, 2010
RedChatZone: HIV Counselling via Mobile Instant Messaging Chat data sheet 7392 Views

In South Africa, the number of cellphones greatly outweighs the number of landlines. The National Aids Helpline (NAHL) is free to call from a landline, but regular cellphone rates apply. This makes the NAHL expensive to use from a cellphone, or people have to make use of public phones which are often within earshot of others.

Cell-Life and LifeLine worked together to make HIV counselling more accessible to young South Africans in a medium which is comfortable and familiar to them. Marlon Parker, who started the successful Angel drug counselling service on MXit, was brought in to implement a similar system.

MXit is a very popular downloadable (instant messaging) chat application, where users can add contacts and text/chat to each other at a very low cost. Without getting into a technical description of the system, here is the basic outline of how the service was created:

Basic Information
Organization involved in the project?: 
Project goals: 

The main goal of this project was to create a mobile-based platform for youth and young adults to learn more about HIV and get support by offering them the ability to communicate anonymously and privately with a trained counselor at a very low cost.

Brief description of the project: 

This project has enabled MXit users to have a conversation with a trained counsellor on their cellphone at a very low cost (around $0.01 in data costs). This has made HIV counselling more accessible and private to users, and has made the counselling process more efficient.

Target audience: 

The 18 million MXit users; generally South Africans between the ages of 12 and 35.

One counsellor can counsel many clients at the same time
Detailed Information
Mobile Tools Used: 
Length of Project (in months) : 
12
Status: 
Ongoing
What worked well? : 

Mobile text-chat is an ideal way of providing HIV counselling: it's cheap for users; people can get counselling from anywhere (like their bedroom); it's efficient for providers (as counsellors can counsel many people at the same time); and it's an appropriate way of getting youth to talk about HIV.

Research has shown that users sometimes struggle to call the National AIDS Helpline from a landline because it's difficult to talk about certain things for fear of someone overhearing. They felt more comfortable using the service on a cellphone as it would seem like they were just chatting with a friend on MXit.

The MXit "splash screen" advertising used on National AIDS Day (1st December 2009) increased the use of the service by roughly 4000%. There were even more people queuing, though unfortunately there were not enough counsellors to handle the demand.

Training counsellors to understand "chat" language allowed them to communicate on the same level as the users. Once they were used to text-based counselling, they were able to handle up to 10+ conversations at the same time. Also, due to the less personal nature of chat, counsellors found that users would get to the point far quicker.

Hoax calls are a big problem for South African helplines; the National AIDS Helpline find that up to 80% of calls are hoax, which wastes a lot of counsellor time. On MXit, this decreased dramatically, and the few that there are are easy to deal with as the counsellor can ignore them and carry on with their other conversations. A possible reason for the decrease in hoax calls is that this costs the user a small amount of airtime that could rather have been spent on chatting with friends.

Below are some other features of the system:

  • It’s very cheap to use: a counselling session will cost the user about US$0.01 in airtime.
  • Counsellors can view the chat history of clients, removing the need for the client to repeat ground already covered in previous counselling sessions.
  • Usage statistics can be obtained as and when needed, making staff and service management easier.
  • The conversation text can be made available for analysis (though privacy also needs to be taken into consideration).
  • Counselling can be provided from any computer connected to the internet, saving on call-centre infrastructure costs.
What did not work? What were the challenges?: 

Currently there are only 1-5 counsellors available between 1pm and 3pm. Whilst for most days this is fine (the average number of conversations in a 2-hour session is 46), on days where there have been large numbers of conversation requests (due to advertising the service), the counsellors have not been able to meet the demand. This could easily be fixed by employing a more counsellors, however there are budget constraints preventing this.


MXIT: Uses, Perceptions and Self-Justifications

Posted by chigona on Jul 13, 2010
MXIT: Uses, Perceptions and Self-Justifications data sheet 2240 Views
Author: 
Wallace Chigona, Agnes Chigona, Bomkazi Ngqokelela, and Sicelo Mpofu
Publication Type: 
Journal article
Abstract: 

This paper reports on a pilot study investigating the perceptions and use of Mobile Instant Messaging (MIM) amongst the youth in South Africa. MIMs are enjoying a high adoption rate amongst the youth in South Africa and MXit is by far the most popular MIM. However, the media, parents and educators are overly concerned with the use of the system. The accusations against MXit have included the allegations that it is time-wasting for the youth, it is a hunting ground for paedophiles, and it leads to anti-social behaviours.

It is interesting, however, that despite the negative perceptions of the system, the youth are still using it, and presumably with their parents’ blessings. Data for the study was gathered through in-depth interviews with randomly selected youth who use MXit, as well as with parents of children who use the system.

The study has found that the youth use the system mainly for social networking and that, to most users, the system is more than just a communication tool - it is also part of their lives. The study has also unearthed the perceptions of the users towards fellow users and towards non-users. In addition, it has been noted that both the users and parents of users are employing self-justification strategies to deal with the cognitive dissonance arising from the negative discourse on MXit and their continued use or support of the system. The findings of this study contribute to the understanding of how the youth use new media. The findings could be useful for those who may want to use new media for educating the youth and for marketing purposes

 


MXit up in the Media: Media Discourse Analysis on Mobile Instant Messaging

Posted by chigona on Jul 13, 2010
MXit up in the Media: Media Discourse Analysis on Mobile Instant Messaging data sheet 2105 Views
Author: 
Agnes Chigona and Wallace Chigona
Publication Date: 
Dec 2008
Publication Type: 
Journal article
Abstract: 

Mobile instant messaging has the potential of providing youth not only with a social space where they can interact and bond but also with a learning environment. MXit is the most popular mobile instant messaging application in South Africa. Due to its nascency, little academic research has been done on the application.

The application has drawn considerable local media interest; however, most of the media coverage has been negative. Media discourse of the application is of academic interest, since media discourse is one of the many ways through which reality is constructed. This means there is a relationship between media discourse and public opinion. Distortions in the media may misinform and engender impaired decision making amongst policymakers as well as members of the public. Discourse analysis can reveal distortions in media communication and counter misinformation.

Using critical discourse analysis, we have analysed the media discourse on MXit by employing the Habermasian concept of the ideal speech situatio and its validity claims as a conceptual tool. The analysis shows that (i) the media discourse  is fraught with distortions; (ii) the media have mainly used the voice of adults to legitimise the discourse and marginalise the voices of the youth.


Mobile Instant Messaging: “Help at the Fingertips of Addicts”

Posted by marlonparker on Jul 10, 2010
Mobile Instant Messaging: “Help at the Fingertips of Addicts” data sheet 2116 Views
Author: 
Wesley Nitsckie, Marlon Parker
ISSN/ISBN Number: 
978
Publication Date: 
Sep 2009
Publication Type: 
Journal article
Abstract: 

An increase in gang and drug activity in South Africa has been causing tension within communities and has a negative effect on society. Treatment and counselling facilities are finding it difficult to cope with the influx of substance abuse cases. Traditional face-to-face counselling and telephone help-lines have come under pressure with this increased demand. This presented an opportunity to use mobile and web technologies to provide advice and support to people impacted by substance abuse problems.

This study indicates how a substance abuse counselling service called Drug Advice Support (DAS) uses technologies such as Mobile Instant Messaging (MIM) and social networks to benefit and empower these communities in tension (CiT). The service makes it easy for persons with a mobile device with internet connectivity to access the service.

This paper takes an evolutionary journey through the design and development of the DAS system. It studies how the system evolved as an environment in which DAS was operating and co-developed with citizens in the Athlone Living Lab (ALL). The DAS system started with one advisor advising a few people, to multiple advisors advising as much as 471 conversations during a two hour period. It also shows how the implementation of such a system could be used to aid communities facing other social issues in South Africa and other parts of the world.


Reconstructed Living Lab: Supporting Drug Users and Families through Co-operative Counselling using Mobile Phone Technology

Posted by marlonparker on Jul 10, 2010
Reconstructed Living Lab: Supporting Drug Users and Families through Co-operative Counselling using Mobile Phone Technology data sheet 2539 Views
Author: 
Marlon Parker, Julia Wills, Gary Wills
Publication Date: 
Jun 2010
Publication Type: 
Journal article
Abstract: 

Background: There is a recognised problem with drug taking in South Africa. In socially deprived areas immediate help for drug users and their families is a problem. As part of their work in a community in tension, Impact Direct Ministries (IDM) and Reconstructed Living Lab (RLabs) in Cape Town provide a drug advisory service using mobile phone technology that can support multiple conversations. It is staffed by trained volunteers and is available to drug users and their families.

Methods: This article investigates historical counselling help for drug users. It explains the importance of family involvement in the life-changing process of a drug user and the importance of co-operative counselling. The Drug Advice Support (DAS) service provided by IDM and RLabs is introduced as a case study to explore how mobile phone technology can support the co-operative counselling model in a Living Lab context.

Results: The advantages of the DAS technology and what it offers to community-based organisations are discussed. Data on relatives of drug users using the system are included.

Conclusion: The use of mobile phone technology has advantages for community-based organisations acting as a first point of contact to drug users and their families. Minimal cost to the person in crisis and the organisation serves as an example. The co-operative counselling model it employs is also of benefit. As the community experiencing tension due to the problem of drug abuse becomes aware of this service, help and support for family members will increase in time.


MXit

Posted by PrabhasPokharel on Aug 20, 2009

Tagged With:

MXit data sheet 2547 Views
Organization that developed the Tool: 
Main Contact: 
Marnus Freeman
Problem or Need: 

It is cheaper to communicate messages using the data channel on phones than it is to send individual SMS's.

Main Contact Email : 
Brief Description: 

MXit provides and instant messenger and social networking software application that allows one to chat from mobile or PCs for none other than data/internet costs. Users can connect with Yahoo, ICQ, Google Talk, AIM, or Windows Live Messenger contacts. In South Africa, the service is reported to cost fractions of a cent for sending a message that is as short as an SMS.

Tool Category: 
Runs on a mobile phone
Is a web-based application/web service
Key Features : 

Instant Messaging Application with Low Costs of Messaging; Large Young User Base in South Africa and Indonesia, and growing elsewhere.

Main Services: 
Games
Mobile Social Network/Peer-to-peer
Tool Maturity: 
Currently deployed
Platforms: 
Android
Blackberry/RIM
Mobile Linux
Palm OS
Symbian/3rd
S60 Web Runtime
Windows
Windows Mobile
Program/Code Language: 
Other
Number of Current End Users: 
Over 100,000
Number of current beneficiaries: 
Over 100,000
Support Forums: 
http://forum.mxit.com/
Handsets/devices supported: 
http://www.mxitlifestyle.com/phone
Reviews/Evaluations: 
http://www.itweb.co.za/sections/business/2009/0901291031.asp?S=Cellular&A=CEL&O=FRGN http://mobileactive.org/how-long-have-u-been-using-drug-counselling-mxit-south-africa
Is the Tool's Code Available?: 
No
Is an API available to interface with your tool?: 
No
Global Regions: 

How Long Have U Been Using? Drug Counselling on MXit in South Africa

Posted by KatrinVerclas on Jul 27, 2009

MXit is a mobile social networking service hugely popular with young South Africans who flock to it by the millions.  Marlon Parker is a social entrepreneur and lecturer at the Cape Peninsula University of Technology where he’s doing his PhD who saw his drug-addicted brother go to jail. Put Marlon's personal experience together with the conversations happening on MXit every day, and you have DAS, Drug Advice Support.

In an article in South Africa's Business Times recently, Parker describes DAS:

Drug users can “chat” with the services’ counsellors when they feel the urge to use, says Parker. It is the first step in a rehabilitation programme run with nongovernmental organisation Impact Direct. The service, which is called Drug Advice Support, has since expanded to include advice on careers, rape and child abuse and an advisory service for those infected with HIV/Aids.