MobileActive.org

This study reports results of an ethnographic action research study, exploring mobile-centric internet use. Over the course of 13 weeks, eight women, each a member of a livelihoods collective in urban Cape Town, South Africa, received training to make use of the data (internet) features on the phones they already owned. None of the women had previous exposure to PCs or the internet. Activities focused on social networking, entertainment, information search, and, in particular, job searches. Results of the exercise reveal both the promise of, and barriers to, mobile internet use by a potentially large community of first-time, mobilecentric users. Discussion focuses on the importance of selfexpression and identity management in the refinement of online and offline presences, and considers these forces relative to issues of gender and socioeconomic status.

Cell phones introduce a range of new possibilities for social networking and communication, media use and production, political activism, as well as education. Young people in South Africa have adopted a range of innovative communicative practices, notably those which exploit low-cost mobile applications, as well as a growing host of rich-media and Internet-based applications. Until now, little quantitative data has been available to describe exactly to what extent and how young people access and use cell phones. This paper reports an extensive study, which surveyed 500 students from very low-income areas in Cape Town, South Africa. The students reported intensive use of cell phones, at a level which overshadows their use of less widely accessible technologies such as desktop computers. Notably, the extensive use of mobile Internet applications which students reported shows that many young urban South Africans first access the Internet via their phones, and that their concepts of the Internet and media in general are consequently strongly shaped by a distinct set of mobile applications.

The title of this workshop, ‘beyond voice’, is illustrative of one of the central questions currently surrounding mobile communication in the developing world. Put simply, there is a great deal of enthusiasm around the notion that a large group of users will access the internet for the first time via data enabled mobile handsets. Recent estimates from India, for example (Telecom Regulatory Authority of India, 2007), suggest there may be more mobile Internet connections than traditional PC Internet connections operational in the country. Concurrently, high-end smart phones promise browsing experiences which are steadily closing the gaps in speed and ease of use which have hampered earlier incarnations of the mobile internet, such as WAP.
But the raw enthusiasm, the aggregate statistics, and the glossy marketing images from the top-end of handset markets fail to capture the reality of mobile internet use in the developing world. The crux of this paper’s argument is that the research community knows comparatively little about this supposed community of users who access and use the Internet exclusively via mobile phones. We know little about who they are, how they discover and access the mobile internet, and how the mobile internet fits into their lives.
This paper reports on ongoing qualitative/exploratory research in low income communities in urban South Africa. Through convenience and snowball sampling, the researchers have sought out ‘early adopters’ among mobile-only internet users. The analysis of the interviews will delineate and describe distinctive new “paths” to Internet use that largely bypass PCs. We draw on a domestication approach (Haddon, 2003; Hahn & Kibora, 2008; Silverstone & Hirsch, 1992) to move beyond an ‘adoption’ or ‘diffusion’ paradigm and to complement aggregate statistical perspectives.
As exploratory research, this project cannot definitively identify all the new paths to the internet, nor the relative frequency with which individuals choose these paths. However, early findings will illustrate current and emerging practices in mobile-only internet use, as well as opportunities and constraints for policymakers interested in promoting or leveraging internet use among a much broader community of the world’s inhabitants