ringtone
Posted by KatrinVerclas on Dec 02, 2008
In our day-long coverage of innovative HIV/AIDS campaigns, here is one from India. The question: How can you encourage men to use condoms to reduce the incidence of HIV/AIDS? The answer: Drive up sales of condoms with an innovative and often tongue-in-cheek multi-media campaign, including catchy ringtones featuring the jingle Condom Condom.
The BBC World Service Trust, the charitable arm of the BBC, has been running a public health campaign in four states in southern India and has now launched a campaign to make clear that "smart men use condoms."
Here is one scene, played out at a wedding: a mobile ringtone buzzes with a loud refrain "condom! condom!" The BBC Trust writes: "Embarrassing for the person holding the mobile phone? Not a bit of it - the reaction of those around the red-faced man is to see him as smart and responsible."
Posted by Simon Pavitt on Nov 19, 2007
The BBC is reporting how the king of Spain's recent undiplomatic outburst at the Venezuelan president has become a ringtone hit across Spain. An estimated 500,000 people have downloaded the insult featuring the words "Why don't you shut up?", generating a reported 1.5m euros ($2 million). King Juan Carlos asked Hugo Chavez to "shut up" at a summit in Chile after Chavez said that Spain's ex-PM Jose Maria Aznar was a "fascist". In Venezuela, a group of students who oppose Mr Chavez's government have also been downloading the ringtone. Companies selling the ringtones have avoided legal problems concerning breach of the king's image rights by using an actor to voice the line.
Posted by KatrinVerclas on Jul 06, 2007
An end of the week story that is amusing, unless you are the leopard:
The Chicago Tribune reported a few weeks ago from Gujarat, India about an ingenious use of ringtones.
