hiv-aids
Posted by KatrinVerclas on Dec 02, 2008
In our day-long coverage of innovative HIV/AIDS campaigns, here is one from India. The question: How can you encourage men to use condoms to reduce the incidence of HIV/AIDS? The answer: Drive up sales of condoms with an innovative and often tongue-in-cheek multi-media campaign, including catchy ringtones featuring the jingle Condom Condom.
The BBC World Service Trust, the charitable arm of the BBC, has been running a public health campaign in four states in southern India and has now launched a campaign to make clear that "smart men use condoms."
Here is one scene, played out at a wedding: a mobile ringtone buzzes with a loud refrain "condom! condom!" The BBC Trust writes: "Embarrassing for the person holding the mobile phone? Not a bit of it - the reaction of those around the red-faced man is to see him as smart and responsible."
Posted by KatrinVerclas on Aug 14, 2008
Technology-based interventions for prevention and treatment of HIV/AIDS took a small but important place on the agenda at the recent 17th International AIDS Conference in Mexico City, reports attendee Kate Jongbloed who runs an insightful blog on development issues. She reports for MobileActive from Mexico.
In a session entitled, “Reaching Millions: Youth, AIDS and the Digital Age,” a number of private and non-profit organizations presented their internet and mobile phone based approaches to the fight against AIDS. A full audio and video version of the panel can be found here.
