user testing

Mobile Money Savings Systems: What Do Users Think?

Posted by Ignacio Mas on Mar 21, 2012

Editor's note: This post is co-authored by Lisa Kienzle, Olga Morawczynski and Ali Ndiwalana of Grameen Foundation and Ignacio Mas. Mobile money can provide a safe and affordable means of offering the poor in developing countries access to formal savings products and services. In this post, the authors introduce and user-test one concept of savings: deferred payments over mobile money. 

Grameen Foundation’s AppLab Money believes that mobile money is essentially a liquidity-management platform. Put differently, it could be described as LiFi: Conncting people to an electronic payment system via their mobile phones that provides Liquidity with Fidelity. What does it take to turn mobile money systems into a full-fledged savings platform? A full savings proposition would address these additional key elements:

Mobile Money Savings Systems: What Do Users Think? data sheet 2412 Views
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