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This paper examines how to evaluate mobile services’ intervention impact on socio-economic development of rural India. The existing literature shows multiple ways of studying mobile services impact through different frameworks. The results are non-comparable due to applied methods are different and the problem domain is quite complex. A uniform framework is felt need to undertake research on socio-economic impact studies. Various user-centric mobile services are launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. The proposed mixed-method framework, based on the existing literature, may well suit to the present research work. A survey adopting socio economic criteria (SEC) used by Indian marketers for its randomized stratified sample collection is adopted. The sample well represents the entire rural population, as it looked upon head of the family’ education and type of house (s)he possessed.

This paper examines the proposed framework for evaluating the impact of the intervention of mobile-based services on socio-economic development of Indian rural areas. Framework suitability has been studied using case study method with pilot test data. Existing literature shows multiple ways of studying mobile impact through different frameworks. The need for uniform framework is the felt need as various user-centric mobile services launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. This framework provides a testing method for socioeconomic development impact on rural areas. This study adopted socio economic criteria (SEC) used by Indian marketers as basis for sample selection. The pilot study clearly shown that field is ready to test the proposed framework.