MobileActive.org

This paper examines how to evaluate mobile services’ intervention impact on socio-economic development of rural India. The existing literature shows multiple ways of studying mobile services impact through different frameworks. The results are non-comparable due to applied methods are different and the problem domain is quite complex. A uniform framework is felt need to undertake research on socio-economic impact studies. Various user-centric mobile services are launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. The proposed mixed-method framework, based on the existing literature, may well suit to the present research work. A survey adopting socio economic criteria (SEC) used by Indian marketers for its randomized stratified sample collection is adopted. The sample well represents the entire rural population, as it looked upon head of the family’ education and type of house (s)he possessed.