socio-economic impact

Examining the Viability of Mixed Framework for Evaluating Mobile Services Impact in Rural India

Posted by MarkWeingarten on Jan 13, 2011
Examining the Viability of Mixed Framework for Evaluating Mobile Services Impact in Rural India data sheet 1244 Views
Author: 
Rao, Kasina V., Krithi Ramamritham, and R. M. Sonar
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This paper examines the proposed framework for evaluating the impact of the intervention of mobile-based services on socio-economic development of Indian rural areas. Framework suitability has been studied using case study method with pilot test data. Existing literature shows multiple ways of studying mobile impact through different frameworks. The need for uniform framework is the felt need as various user-centric mobile services launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. This framework provides a testing method for socioeconomic development impact on rural areas. This study adopted socio economic criteria (SEC) used by Indian marketers as basis for sample selection. The pilot study clearly shown that field is ready to test the proposed framework.


Socio-Economic Impact of Mobile Phones on Indian Agriculture

Posted by MohiniBhavsar on Oct 12, 2010
Socio-Economic Impact of Mobile Phones on Indian Agriculture data sheet 3065 Views
Author: 
Surabhi Mittal, Sanjay Gandhi, Gaurav Tripathi
Publication Date: 
Feb 2010
Publication Type: 
Report/White paper
Abstract: 

Deficits in physical infrastructure, problems with availability of agricultural inputs and poor access to agriculture-related information are the major constraints on the growth of agricultural productivity in India. The more rapid growth of mobile telephony as compared to fixed line telephony and the recent introduction of mobile-enabled information services provide a means to overcome existing information asymmetry. It also helps, at least partially, to bridge the gap between the availability and delivery of agricultural inputs and agriculture infrastructure.

This paper investigates a series of questions that explore this topic:

  • What kind of information do farmers value the most to improve agricultural productivity?
  • Do mobile phones and mobile-enabled agricultural services have an impact on agriculture?
  • What are the factors that impede the realisation of the full productivity enhancing potential of mobile phones?

The answers to these questions have important implications for mobile operators, for information service providers, and for policymakers. The quality of information, its timeliness and trustworthiness are the three important features that have to be ensured to enable farmers to use it effectively to improve productivity.

The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongst farmers to enable them to use the information they access effectively.

As mobile penetration continues to increase among farming communities and information services continue to adapt and proliferate, the scope exists for a much greater rural productivity impact in the future.


Mobiles aid drive for development

Posted by kiwanja on Feb 17, 2006

According to a GSM Association spokesman quoted on the BBC Online website today, "The mobile phone is the only viable technology that can bridge the digital divide". This is quite a bold statement in a debate which has been running for a fair old time. It goes along the lines that by putting something digital – a mobile phone in this case – into the hands of the worlds poor you can economically empower them, among other things. If it were only this simple.