MobileActive.org

Putting Community into Mobile Data Collection: SurveySwipe and the State of the Union

Mobile panels. Software as a service. The United States State of the Union adress by the American president. These are things not typically viewed as “sexy,” but the team behind SurveySwipe is trying to change that.

SurveySwipe is a mobile application that allows a user to take simple surveys or participate in live pulse polling. The app is from IdeaScale, a company that provides services for online and mobile crowdsourcing endeavors -- they work with groups from small non-profits to government agencies to large companies and brands.

The company has been doing Software as a Service (SaaS)-based marketing since 2003, or as Rob Hoehn of IdeaScale said, since “before it was cool.” SurveySwipe is a foray into qualitative data analysis and feeback; for our MobileActive.org audience, it is also an example of a creative, two-fold approach to mobile data collection.