Mobile Advertising
Posted by kelechiea on Jun 16, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1314 Views
Abstract:
If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.
To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emerging market consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.
Posted by AnneryanHeatwole on Jan 27, 2011
The Mobile Minute is back to bring you the latest in mobile and development news! Today we have coverage on what 4G really means, the rise of videos on mobile devices, Vodafone's launch of m-banking services in India, a breakdown of what sort of data and research is missing in a lot of conversations about the impact of mobile devices in the developing world, and why you should password protect and encrypt your smart phone.
- NPR has an interview with Engadget's Chris Ziegler, who explains why some 3G technologies are being marketed as 4G and how these new networks differ from traditional 3G. He also covers the benefits of market competition, hindrances to fast wireless broadband access, and why 2011 will be the year of the smartphone in the U.S..
- The growth of video viewing on mobile devices (Poynter reports that "more than 200 million YouTube videos are viewed on mobile devices each day") has led to a huge jump in the mobile advertising market as advertisers try to reach out to new viewer, resulting in expectations of a $1 billion mobile advertising market for 2011.
