trends
Posted by kelechiea on Jun 16, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1159 Views
Abstract:
If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.
To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emerging market consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.
Posted by MelissaUlbricht on Mar 18, 2011
A comprehensive new study, commissioned by UNICEF, sheds light on trends and challenges in global mobile telephony. The report, Mobiles for Development, focuses on mobile tech as an area of significant future opportunity for advancing social development around the word. The report finds that there is an increasing number of mobile-based projects, with the most common sectors being health, socio-economic development and agriculture. Findings also show that "mobile tools can identify the most deprived...communities, provide cost effective interventions, overcome bottlenecks to services, and enable communities to maximise the impact of available resources."
Additionally, the report takes a look at the mobile operators in this field. It finds that there are significant business opportunities for regional operatators in the field of social development, including:
