Greenpeace Argentina, as part of Greenpeace's global Whales Campaign, in a protest action yesterday delivered cans of fake 'whale' to the Danish Embassy in Buenos Aires. The action was recorded clandestinely by the activists on mobile video. According to Greenpeace, the Danish government is part of the pro-whaling meetings held in Japan. The cans were inscibed with "Whales Canned thanks to Danish support."
Greenpeace India/SMS Lead Generation data sheet 5337 Views
Greenpeace's first use of SMS in India was as a fundraising tool. As part of a campaign to encourage people to plant trees, Greenpeace India sent out text messages offering free saplings.
All text for this case study came from this description on SOFII.
Here's an exciting project I've been working on recently (sorry about the PR speak, it's some copy I've been using in promotion!).
Glastonbury is a giant music festival, the biggest in the UK and probably in Europe, but it's located on a working dairy farm and we need to leave the farm the way the cows like it. So the only trace of this year's festival we want to leave behind are images, videos and text messages. So Greenpeace, Oxfam and WaterAid are collaborating with Moblog to capture the sights and sounds (but, thankfully, not the smells) on a mobile blogging website or moblog.
Mobile phones are nothing new for Greenpeace Argentina. The organization has used mobile phones multiple times to mobilize its now 350,000 person-strong mobile list to successfully lobby for important environmental legislation. One of Greenpeace's significant accomplishments was the passage of the Ley de Bosques, or Forest Law.
Every hour, trees covering an area the size of forty soccer fields are cleared from the old growth forests of Argentina, home to indigenous tribes and numerous endangered species. According to Greenpeace, 300,000 hectares (3,000 square kilometers or 1,150 square miles) of native forest are cleared in Argentina each year.
Just a quick note about the current Greenpeace campaign surrounding the UN vote on a bottom trawling moratorium. Our international office created a South Park style viral animation featuring a song lovingly reversioned from the South Park Movie. On top of that, they're offering ringtones as MP3 downloads so you can support the campaign wherever you go. These just launched today so no idea on take-up yet but should be interesting.
