prenatal care
Posted by CorinneRamey on Sep 22, 2009
In India, especially in rural areas, men are often in charge of the family mobile phone. But Subhi Quaraishi, CEO of ZMQ Software Systems, thinks that phones are a great way to reach women as well.
"The goal of our program is to use technology to empower women," said Quaraishi, of ZMQ's new pilot program.
ZMQ is currently running a program to provide women with information on prenatal care via SMS. The messages, which are all in Hindi, contain information on vaccinations, exercise, diet, medication, and how to deal with emergencies that arrive during pregnancy. This is the only program of its kind in India, although other programs -- like a Grameen Bank sponsored program in Ghana -- also use SMS to give advice on prenatal care.
