How to Run a Text-to-Screen Campaign data sheet 5768 Views
Author:
MobileActive
Abstract:
Imagine if every member of the legislature could see a message from your constituents, just by looking out the window. A text-to-screen campaign allows for exactly this: A large screen, for example right outside the State House, that brings your constituents’ text messages to legislators eyes.
Not only can people in front of the screen see the message, but anybody can watch a live feed of the messages on the screen on a website. "Text to screen allows people in remote locations to interact in a meaningful way with one location," said Jed Alpert of Mobile Commons.
Individuals interact with the screen by sending a text message (also called SMS) to a short code (a five or six-digit phone number). The SMS is then displayed on a so-called jumbotron, as well as on a web screen.
Text to screen can function as a unique way for advocacy groups to use interactive media to
build a database of mobile phone numbers for future use
show the opinions and demands of a constituency/the public to decision makers in a highly visible manner
generate media and public attention.
Introduction
Imagine if every member of the legislature could see a message from your constituents, just by looking out the window. A text-to-screen campaign allows for exactly this: A large screen, for example right outside the State House, that brings your constituents’ text messages to legislators eyes.
Not only can people in front of the screen see the message, but anybody can watch a live feed of the messages on the screen on a website. "Text to screen allows people in remote locations to interact in a meaningful way with one location," said Jed Alpert of Mobile Commons.
Individuals interact with the screen by sending a text message (also called SMS) to a short code (a five or six-digit phone number). The SMS is then displayed on a so-called jumbotron, as well as on a web screen.
