get-out-the vote
Posted by CorinneRamey on Feb 05, 2008
This February 5th isn't just any Tuesday in the United States. It's Super Tuesday, so named because 23 of the 50 states are holding presidential primaries, making it the contest that could potentially determine the all-important presidential Democratic and Republican nominees.
Television station MTV (Music Video Television) has an innovative new effort to get out the youth vote and merge citizen journalism with mainstream media. The effort, dubbed "Street Team '08," is made possible through mobile phones.
Posted by KatrinVerclas on Sep 13, 2007
Text messaging works to get out the youth vote. Researchers from Princeton and Michigan Universities, together with the US Student Public Interest Research Group (PIRG) New Voter Project and Working Assets finally released a study of their text message mobilization efforts in the United States elections in November 2006. The fact sheet is here, the full study with the different forms of text reminders and outine of the methodology is attached.
The study found that text message reminders to new voters increased an individual’s likelihood of voting by 4.2 percentage points. This is an increase similar to "quality phone call" reminders but at a fraction of the cost, indicating that partisan and nonpartisan voter mobilization efforts need to urgently get on the mobile bandwagon.
