MobileActive.org

Mobile strategies provide tremendous opportunities for funders interested in strengthening grantees' social impact and generating a strong return on investment. The technology required is (relatively) inexpensive, nearly ubiquitous and already in the hands of underserved communities. Unfortunately, despite many proven successes, clear best practices, and numerous available approaches, funding for U.S.-based projects still lags significantly behind international deployments. What, then, do funders need to under- stand to support their grantees in seizing these opportunities? How can funders support mobile projectsbeyond fundraising campaigns and communicat- ing via social media? What are strategies to help grantees realize the broader potential to amplify program impact? This paper takes on these questions and provides background information derived from interviews with practitioners and secondary research. Examples are given from various mobile projects by and for underserved communities, on issues that range from health disparities to work- force development and more.