SMS can be an effective campaigning tool, helping to drive positive social change by increasing awareness of key issues and giving people the information they need to take their well-being into their own hands. SMS is ideal for these types of campaigns in many ways: it is immediate and intimate, coming straight to a device you carry with you most of the time; it works even in places where other digital communications channels fail; and, if received at the right time, it can provide an incredibly meaningful intervention.
However, getting SMS campaigns right is not simple. This white paper seeks to introduce some key points to think about when planning to use SMS for behavioral change campaigning. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns should also ideally be measurable.
SMS can be an effective campaigning tool, helping to drive positive social change by increasing awareness of key issues and giving people the information they need to take their well-being into their own hands. SMS is ideal for these types of campaigns in many ways: it is immediate and intimate, coming straight to a device you carry with you most of the time; it works even in places where other digital communications channels fail; and, if received at the right time, it can provide an incredibly meaningful intervention.
However, getting SMS campaigns right is not simple. This white paper seeks to introduce some key points to think about when planning to use SMS for behavioral change campaigning. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns should also ideally be measurable.
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