Nokia Life Tools

Nokia Life Tools

Posted by AnneryanHeatwole on Feb 10, 2010
Nokia Life Tools data sheet 13574 Views

Nokia Life Tools aims to give users direct access to information that can change how they do business.  Launched in 2008 in India, Nokia Life Tools deliver agricultural information, educational resources and entertainment to users over SMS.  At the end of 2009, Nokia Life Tools expanded to Indonesia.

The service allows subscribers to receive updates on chosen topics – market prices, news tips, weather forecasts, English lessons, exam preparation, or entertainment. The SMS-based service sends basic text messages on an icon-driven interface; the delivery system ensures that the service works wherever mobile phones work. The information that is sent out to the consumer’s mobile phone is targeted to the person based on his or her location.

The tools’ primary services are agricultural and educational; entertainment is supplementary, providing users with ringtones and sports updates among other services.

Basic Information
Organization involved in the project?: 
Project goals: 

Nokia Life Tools aims to:

  • Provide emerging markets with hyper-local information via SMS in three sectors: agriculture, education, and entertainment.
  • Give users an easy and reliable way to access information 
  • After launching in India and Indonesia, Nokia plans to expand Liife Tools in more global markets in early 2010


Brief description of the project: 

Nokia Life Tools is an SMS-based service that provides hyper-localized information to its subscribers in three sectors: agriculture, education, and entertainment.

Target audience: 

The target audience of Nokia Life Tools are users in emerging markets who want access to reliable agricultural information (including market prices, weather forecasts and crop recommendations) and educational opportunities (such as English language instruction).

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Detailed Information
Length of Project (in months) : 
What worked well? : 

According to Dinesh Subramaniam, senior manager of communications for Nokia, collaborations with local partners such as agricultural boards, meteorological departments and educational boards have helped create the hyper-local information needed for the service to run.

What did not work? What were the challenges?: 

One of the biggest challenges facing the program is the initial collection of data; creating specifically targeted information for different regions takes time and manpower, which limits the speed with which the program can be rolled out to new countries.