media consumption

AudienceScapes Investigates How the World Stays Informed

Posted by AnneryanHeatwole on Apr 20, 2010

Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?

AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.

AudienceScapes Investigates How the World Stays Informed data sheet 4652 Views
Countries: Colombia Ghana Guatemala Kenya Nicaragua Peru Sierra Leone Uganda