The Big Thaw

The Big Thaw: Charting a New Future for Journalism

Posted by AnneryanHeatwole on Dec 07, 2009
The Big Thaw: Charting a New Future for Journalism data sheet 3216 Views
Tony Deifell
Publication Date: 
Jun 2009
Publication Type: 
Report/White paper

As the business and editorial structures that have historically sustained media melt away, new innovations in reporting and monetization are rapidly reforming the business. But a key question remains: Can media producers adapt and lead, or will they disappear with Journalism’s Ice Age? The Media Consortium (TMC), a network of the country's leading progressive, independent media outlets, commissioned this research and strategy project to ask: Who produces it, what the audience wants, and how they want to consume it. Media organizations must match their production and delivery strategies to new consumer demand, technology and business models.  The research covers three areas: 


  • Vol. 1: Dissonance & Opportunity: Summarizes and outlines a strategic framework that enables independent media to build a shared vision for the future.
  • Vol. 2: New & Emerging Realities: Four main questions are explored. How is the landscape changing? What new capabilities are needed to succeed? What needs can be met, problems solved or desires fulfilled to create value? How are media organizations structured to capture this value?
  • Vol. 3: The Future?: Surfaces key uncertainties to consider and future possibilities that may further change the game in coming years.