BabaJob: Bringing Jobs to People at the Bottom of the Pyramid

Posted by AnneryanHeatwole on Jun 28, 2010
BabaJob: Bringing Jobs to People at the Bottom of the Pyramid data sheet 4575 Views

Finding a job is hard but in India, BabaJob is making the process a bit easier for job seekers at the bottom of the pyramid.

Started in Bangalore in March of 2007, BabaJob is a matching resource for blue-collar workers looking for jobs. Sean Blagsvedt, co-founder of BabaJob, explains that the inspiration came from Anirudh Krishna’s research paper “Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?” Blagsvedt learned that most people moved out of poverty through job diversification. However, he noticed that most job-finding resources in India were designed for people seeking white collar jobs. Blue-collar workers and those at the bottom of the economic pyramid had to rely on word of mouth or luck in order to find the jobs that could help them move out of poverty. He decided to create a resource that would allow workers in India to find jobs in their fields and born was Babajob.

Basic Information
Organization involved in the project?: 
Project goals: 

The goal of BabaJob is to create a job-finding resource for blue-collar workers in India. The company allows users to sign up via mobile or the web, and find jobs in their industry based on proximity, salary, and type of work. Information is accessible for job seekers via mobile. The goal is to help workers at the bottom of the pyramid move out of poverty by providing job diversification. 

Brief description of the project: 

Babajob is a job-finding service that works over mobile phones and as a website. The company helps blue collar workers find new jobs by pairing them with employers who are seeking new employees. 

Target audience: 

The target audience is blue-collar workers in India who are seeking new jobs. 

Detailed Information
Length of Project (in months) : 
What worked well? : 

Several things that went well:

  • Scaling the project; although Babajob started in Bangalore, it has scaled to be a fully national program and is now expanding to Indonesia
  • Large pick-up among user; more than 80,000 job seekers have used the site and nearly 400,000 jobs have been posted
  • Pairing with telecommunications companies allowed the organization to reach new clients over mobiles
What did not work? What were the challenges?: 

Some challenges:

  • BabaJob was originally designed to work in tandem with the BabaLife social network. The group decided that the job search site was more useful than the social network once other social networks began to become popular.
  • The company focused more on web-based visitors originally, but realized that scaling would be easier through mobile.