A global network of people using mobile technology for social impact.
Mobile phones are transforming economic life for consumers in developing countries, says a new report by David Lehr. The report Going Wireless: Dialing for Development, focuses on "base of the pyramid" consumers and the ways that mobile phones have the potential to change economies in the developing world. Lehr writes,
The mobile phone has established itself as the communication and networking platform of choice for billions of the world’s consumers, most of whom are at the base of the global economic pyramid. Worldwide, mobile phone subscribers outnumber Internet users almost 3 to 1, with much of that gap coming from skyrocketing mobile phone use in Africa, India and China.
Mobile phones are nothing new for Greenpeace Argentina. The organization has used mobile phones multiple times to mobilize its now 350,000 person-strong mobile list to successfully lobby for important environmental legislation. One of Greenpeace's significant accomplishments was the passage of the Ley de Bosques, or Forest Law.
According to a recently UN/Vodaphone report, Wireless Technology for Social Change: Trends in NGO Mobile Use, before the law was passed forests in Argentina were being quickly destroyed. From the report:
Every hour, trees covering an area the size of forty soccer fields are cleared from the old growth forests of Argentina, home to indigenous tribes and numerous endangered species. According to Greenpeace, 300,000 hectares (3,000 square kilometers or 1,150 square miles) of native forest are cleared in Argentina each year.
In a mobile phone game in India, a cricket match is played between the teams Demons XI and Safety XI. A report about the game describes it as a “cricket-based game involving balls in the form of condoms, faithful partners, information on HIV and the symbolic AIDS red ribbon.” A team wins by avoiding “googlies and doosra balls - unsafe sex, infected blood transfusions, infected syringes and the company of bad friends.”
The game is part of a growing market of "edutainment" mobile phone games -- games that are designed to provide entertainment and be educational at the same time. MobileActive interviewed Hilmi Quraishi, project director of ZMQ Software Systems, to learn more about the project. Hilmi said that when ZMQ was founded in 2003, it wasn't with the intention of developing games for mobile phones. "Initially we were focused on designing technology solutions for the Internet, but then we realized that in order to expand our reach we need to use technology that is reaching the common man," he said.
Mobile phones aren't just for texting. An emerging field of research uses mobiles for "urban sensing," allowing phones to collect scientific data in new and innovative ways. The recently released UN/Vodaphone report, Wireless Technology for Social Change: Trends in NGO Mobile Use, describes this new field.
According to the report,
Mobile sensing—also known as ‘participatory sensing,’ ‘urban sensing,’ or ‘participatory urbanism,’—enables data collection from large numbers of people in ways that previously were not possible. By affixing a sensory device to a mobile phone, mobile sensing provides the opportunity to track multiple data points and collect dynamic information about environmental trends from ambient air quality to urban traffic patterns. “sparse sensing strategy does little to capture the very dynamic variability of air quality that depends on automobile traffic patterns, human activity, and output of industries.”
Imagine you're in Bangladesh and you want to buy a cow. You pull your mobile phone out of your pocket and start sending text messages to 3838, the shortcode for CellBazaar, a mobile phone marketplace which some have called the "Craigslist of Bangladesh." You look through the relevant ads and look at the ages, locations, and number of teeth of the 187 cows that are currently for sale. After another SMS, you are connected with the phone number of the the seller, ready to make your new purchase. What could have taken days to coordinate was made easy by a series of simple text messages.
Kamal Quadir, the founder of CellBazaar, sat down with MobileActive for an interview. Quadir said that he first got the idea for CellBazaar when he was a graduate student at MIT. "I was surrounded by technologically sophisticated people," said Quadir, who is originally from Bangladesh.
In the United States, a used mobile phone is likely to end up in the trash can, or more likely, in the back of a desk drawer for several years, collecting dust. But in the rest of the world, this just isn't the case. Mobile phones -- or even parts of mobile phones -- are reused, recycled, and refurbished.
Jan Chipchase, a phone anthropologist for Nokia, has seen the way that old mobile phones transform into new ones while traveling for Nokia around the world. According to this CNET News article, Chipchase and his team (MobileActive wrote about Younghee Jung, an anthropologist who works with Chipchase, here) have found that refurbishing phones is a booming market in developing countries, with small businesses springing up that sell phone parts, repair manuals, and pirated versions of the newest software.
MobileActive has been in the news this week, including in a special section on 'mobility' in the Economist, titled "A World of Witnesses." The article discusses various ways that mobile phones have been used for social good, including in health, election monitoring, and recording human rights abuses. From the article:
Ben Rigby imagines people sitting in airports during a layover, using their mobile phones to do something for a cause. Using an application called Volunteer Now!, potential volunteers could instantly be connected with short-term "mini" volunteer opportunities near their present location. "We could utilize people's spare time to do good in the world," he said. "There's no method right now for that kind of thing, but there should be."
The application doesn't exist yet -- it's still in the planning stages -- but Rigby told MobileActive that the Google Android Developer Challenge deadline has been a motivating factor for the project and that he plans to submit a draft of the application for the competition's April 14th deadline. Volunteer Now!
As we've written before, QR codes (a mobile bar code like the one in the image) have great potential for use by nonprofits and advocacy organizations to provide "just-in-time" issue information, be used as a recruitment tool, or provide an easy way to connect with an organization or make a donation. As QR codes become more widely used in the commercial sector, and as more people download the necessary software on their phones to be able to read the codes, nonprofits are likely to take advantage of the codes as well.
MobileActive was in an article in the Boston Globe yesterday, titled "Ringtones with a conscience." The reporter took her stories from the MobileActive blog and compiled them into an article that describes some of the ways that mobile phones are being used for social good. The article is below, with links to the original MobileActive stories.
The mobile phone is the new call to action.
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