Livelihood & Economic Development

Mobile 2.0: M-money for the BoP in the Philippines

Posted by MarkWeingarten on Jan 13, 2011
Mobile 2.0: M-money for the BoP in the Philippines data sheet 1550 Views
Author: 
Alampay, Erwin and Gemma Bala
Publication Date: 
Dec 2010
Publication Type: 
Journal article
Abstract: 

This paper explores the reach and use of m-money among the bottom of the pyramid (BoP) in the Philippines using survey data from LIRNEasia’s 2008 Mobile 2.0 surveys. It looks at m-money’s potential and actual use for remittance among internal and external migrant workers and their families. The results are triangulated with focus group data and literature on mobile and electronic money, and framed using Van Dijk’s (2006) Stages of Access to digital technologies.

Although usage of m-money among the BoP remains low, the ICT infrastructure for this is in place. Compared to other Asian countries where the survey was also conducted, Filipinos are more familiar and have higher trust in mobile electronic transactions. Managing their resistance to change from current offline remitting practices remains a challenge.


Evaluating Socio-Economic Impact of Mobile Services Intervention in Rural India

Posted by MarkWeingarten on Jan 13, 2011
Evaluating Socio-Economic Impact of Mobile Services Intervention in Rural India data sheet 2035 Views
Author: 
Rao, Kasina V.
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This paper examines how to evaluate mobile services’ intervention impact on socio-economic development of rural India. The existing literature shows multiple ways of studying mobile services impact through different frameworks. The results are non-comparable due to applied methods are different and the problem domain is quite complex. A uniform framework is felt need to undertake research on socio-economic impact studies. Various user-centric mobile services are launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. The proposed mixed-method framework, based on the existing literature, may well suit to the present research work. A survey adopting socio economic criteria (SEC) used by Indian marketers for its randomized stratified sample collection is adopted. The sample well represents the entire rural population, as it looked upon head of the family’ education and type of house (s)he possessed.


SIMbaLink: Towards a Sustainable and Feasible Solar Rural Electrification System

Posted by MarkWeingarten on Jan 13, 2011
SIMbaLink: Towards a Sustainable and Feasible Solar Rural Electrification System data sheet 1641 Views
Author: 
Schelling, Nahana, Meredith J. Hasson, Sara Leeun Huong, Ariel Nevarez, Paul Wei-Chih Lu, Matt Tierney, Lakshminarayanan Subramanian, and Harald Schutzeichel
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

Rural areas lack sustainable electrification solutions. Although solar solutions hold promise, they are fundamentally constrained by high maintenance costs (due to low user densities,equipment failure, poor handling) and a complete lack of accountability. In this paper, we describe our experiences deploying more than 5,000 Solar Home Systems in Ethiopia and the sustainability problems we faced.

Towards developing a decentralized and sustainable solar solution, we have designed SIMbaLink,an extremely low-cost real-time solar monitoring system that significantly reduces both the maintenance costs and the time to repair. By explicitly exposing the real-time status of a solar system to all parties concerned, SIMbaLink addresses the lack of accountability and trust concerns. SIMbaLink can be easily integrated with existing solar systems and can reduce equipment failure rates through early detection of system malfunctions. The SIMbaLink module uses the existing mobile network to send Solar Home System health updates to a technician located in an urban or rural center. Remote monitoring reduces the amount of visits that the technician needs to make to a certain household. Also, when the technician does make a visit, he or she will already know what the problem is.


Examining the Viability of Mixed Framework for Evaluating Mobile Services Impact in Rural India

Posted by MarkWeingarten on Jan 13, 2011
Examining the Viability of Mixed Framework for Evaluating Mobile Services Impact in Rural India data sheet 1560 Views
Author: 
Rao, Kasina V., Krithi Ramamritham, and R. M. Sonar
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This paper examines the proposed framework for evaluating the impact of the intervention of mobile-based services on socio-economic development of Indian rural areas. Framework suitability has been studied using case study method with pilot test data. Existing literature shows multiple ways of studying mobile impact through different frameworks. The need for uniform framework is the felt need as various user-centric mobile services launched across rural markets. India becomes a field testing ground for most of the multinational firms who want to test their innovative business models. This framework provides a testing method for socioeconomic development impact on rural areas. This study adopted socio economic criteria (SEC) used by Indian marketers as basis for sample selection. The pilot study clearly shown that field is ready to test the proposed framework.


Towards Large Scale Technology Impact Analyses: Automatic Residential Localization from Mobile Phone-Call Data

Posted by MarkWeingarten on Jan 13, 2011
Towards Large Scale Technology Impact Analyses: Automatic Residential Localization from Mobile Phone-Call Data data sheet 1485 Views
Author: 
Frias-Martinez, Vanessa, Jesus Virseda, Alberto Rubio and Enrique Frias-Martinez
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

Studies to understand the impact that demographic and socio-economic factors have in the use of cell phones have been traditionally carried out by social and technical researchers through the use of questionnaires and personal interviews. In recent years, and due to the pervasiveness of cell phones in emerging and developing economies, large datasets with millions of interactions are generated, anonymized and stored in real time by telecommunication and internet companies. However, these datasets do not typically contain any socio-economic information that characterizes the users. As a result, in order to understand the impact of socio-economic parameters on the use of mobile phones at larger scales, researchers have typically correlated the behavioral analyses drawn from the anonymous cell phone usage datasets to aggregated demographic or socio-economic parameters compiled by institutions like the National Statistical Institutes (NSI) or the World Bank (WB). In order to compute these correlations, the approximate residential location of the anonymized users is required. In general, carriers only have such information for users with a contract, which in emerging economies accounts for less than a 5%.

In this paper, we propose a new technique to automatically predict the approximate residential location of anonymized cell phone users based on their calling behavior, assuming that we have a small set of users for whom their approximate residential location is known (the subscribers with a contract). Our results indicate that we can correctly predict the residential location of up to 70% of users with a coverage of 50%. By automatically associating cell phone users to geographical areas, we aim to provide a tool that facilitates the analysis – at a national or global scale – of the impact that socio-economic factors might have in the use of cell phones.


Supporting the Information Needs of Mobile Microentrepreneurs in the Developing World: The Case of Indonesian Food Cart Vendors

Posted by MarkWeingarten on Jan 12, 2011
Supporting the Information Needs of Mobile Microentrepreneurs in the Developing World: The Case of Indonesian Food Cart Vendors data sheet 1633 Views
Author: 
Dawood, Rahmad, Steven J. Jackson, and Jude Yew
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

This paper describes an ongoing research project exploring the business practices of mobile entrepreneurs, specifically mobile food vendors, and the potential use of location aware and mobile phone-based application to support their information needs. Mobile food vendors are a ubiquitous phenomenon in the developing world and can be seen hawking their wares in carts, bicycles, or motorcycles.

In this paper we report findings from 28 interviews around business practices, challenges, personal histories, and economic wellbeing among mobile food vendors and 10 of their customers from five major Indonesian cities. Based on these findings, we point to characteristics and features of a mobile phone-based application that will enable these vendors to advertise their current location, accept orders from customers, enable customers’ recommendation of vendors, and inform fellow vendors of various special events.


Mobile Divides: Gender, Socioeconomic Status, and Mobile Phone Use in Rwanda

Posted by MarkWeingarten on Jan 12, 2011
Mobile Divides: Gender, Socioeconomic Status, and Mobile Phone Use in Rwanda data sheet 2214 Views
Author: 
Blumenstock, Joshua, and Nathan Eagle
Publication Date: 
Dec 2010
Publication Type: 
Report/White paper
Abstract: 

We combine data from a field survey with transaction log data from a mobile phone operator to provide new insight into daily patterns of mobile phone use in Rwanda. The analysis is divided into three parts. First, we present a statistical comparison of the general Rwandan population to the population of mobile phone owners in Rwanda. We find that phone owners are considerably wealthier, better educated, and more predominantly male than the general population. Second, we analyze patterns of phone use and access, based on self-reported survey data. We note statistically significant differences by gender; for instance, women are more likely to use shared phones than men. Third, we perform a quantitative analysis of calling patterns and social network structure using mobile operator billing logs. By these measures, the differences between men and women are more modest, but we observe vast differences in utilization between the relatively rich and the relatively poor. Taken together, the evidence in this paper suggests that phones are disproportionately owned and used by the privileged strata of Rwandan society.


How to Work With Operators (Part One)

Posted by MelissaUlbricht on Jan 09, 2011

Mobile-based projects for social change can be found in any issue area: mobile health, mobile money, initiatives that promote advocacy, citizen journalism, democratic participation, and economic livelihoods. While projects vary in scope, objectives, and platforms, one consistency between many successful projects is a good working relationship with the mobile network operator in a given country.

Mobile network operators, or MNOs, go by many names: mobile providers, cell providers, telecommunications companies. In this article, we focus on MNOs in the traditional sense: companies that provides mobile network services.

How to Work With Operators (Part One) data sheet 6739 Views
Countries: Afghanistan Bangladesh Haiti India Mexico Tanzania Zambia

Logistimo

Posted by akkihal on Jan 08, 2011
Logistimo data sheet 2625 Views
Main Contact: 
Anup Akkihal
Problem or Need: 

The app addresses stockouts and market connectivity problems for remote users.  in general, it lowers costs and increases performance for the flow of goods to and from villages.  For village producers (of crops, milk, arts, crafts and textiles) it serves as a market connection mechanism (like Craig's list).  For village consumers (of medicines, healthcare, and retail goods) it optimizes inventory policy for the shopkeeper to maintain reliable availability.  

Main Contact Email : 
Brief Description: 

Samaanguru is a robust mobile supply chain management platform that addresses stock visibility, inventory control, order management, demand forecasting, optimization, and analytic visualization of transactional activity.

Tool Category: 
App resides and runs on a mobile phone
Is a web-based application/web service
Key Features : 
  • Mobile stock counts, issues (sales), receipts (purchases), order placement, order view/negotiate/confirm, and material information displays.
  • Configurable browser-side demand board, mapping, reports, analytics, etc.
  • It's an out-of-the-box configurable supply chain management toolkit.
Main Services: 
Other
Information Resources/Information Databases
Display tool in profile: 
Yes
Tool Maturity: 
Currently deployed
Release Date: 
2011-09
Platforms: 
Java ME
All phones/Mobile Browser
Current Version: 
1.9
Program/Code Language: 
Java
Languages supported: 
English
Handsets/devices supported: 
All feature phones supporting Java MIDP 2.0 or higher (Nokia, Sony Ericsson, Samsung, Micromax, Chinese knock-offs, etc.) Some Android handsets (because they support Java apps)
Is the Tool's Code Available?: 
No
Is an API available to interface with your tool?: 
No
Featured?: 
Yes

Posted by on Jan 01, 1970

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Mobile Data Collection: A Special Round-Up

Posted by KatrinVerclas on Dec 06, 2010

If you're interested in using mobiles and ICTs for data collection, the sheer number of tools and projects can be overwhelming. With so much out there, the need to highlight good projects and consolidate practical information is clear. Here is a handy reference guide to all the data collection information we've accumulated on MobileActive.org.

The Ultimate Resource Guide

We recently created the Ultimate Resource Guide, an easy-to-use spreadsheet that breaks down our data collection content into clear categories:

  • Web content: A compilation of blog posts, case studies, and regular posts that focuses on data collection.
  • Peer Reviewed Research: A collection of journal articles, research papers, and literature reviews related to mobile data collection.
  • Reports and Evaluations: A matrix of 20+ case studies, broken down by issue, area of practice, target country, and type of evaluation.
  • How-Tos: Instructions for setting up many of the most popular data collection tools, such as ODK, RapidSMS, and EpiCollect.
  • Inventory: An inventory of current data collection projects around the world, compiled through user submissions and MobileActive's research. Thanks to all who contributed!

Comparison Matrix

We developed a comparison matrix assessing ten different mobile data collection tools against a core set of metrics, both technical (platforms, data type collected, required operating systems, security, etc...) and non-technical (such as cost, language, and support). If you want to implement a data collection project, the comparison matrix can help you to determine which tool is best for your project.

Research

There is a great deal of academic and analytic research on mobile data collection. For example, check out these two practical pieces that examine how mobiles and ICTs are used in the field:

  • Our slidecast that examines the effectiveness of PDA-based questionnaires vs. paper questionnaires for collecting health data in Fiji.
  • A literature review that provides an overview of the components, approaches, and techniques used to build mobile phone-accessible, SMS applications for data collection and service delivery.

For more reading, we have dozens of white papers and research articles in the data collection section of our mDirectory.

Posted by on Jan 01, 1970

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PoiMapper: Mobile Data Collection Through Points-of-Interest in Kenya

Posted by MelissaUlbricht on Nov 30, 2010
PoiMapper: Mobile Data Collection Through Points-of-Interest in Kenya data sheet 3994 Views

PoiMapper, a product from Pajat, is a mobile application for data collection, hosting, and sharing. It works on a feature phone with Java capability and allows a user to design a case-specific questionnaire to collect field data, including numbers, text, and photo images. Through this, it supports the collection of point-of-interest (POI) data -- hence the name, PoiMapper -- and is currently being tested in this capacity in Kenya in collaboration with Plan Kenya, Plan Finland, Helsinki University of Technology, and University of Nairobi. The pilot is ongoing and an evaluation is to be done a month from now.

Basic Information
Organization involved in the project?: 
Project goals: 

Plan International is in the middle of a 4-month pilot in Kilifi, Kenya to use PoiMapper to create more detailed maps to support program interventions.

Brief description of the project: 

PoiMapper, a product from Pajat, is a mobile application for data collection, hosting, and sharing. It works on a feature phone with Java capability and allows a user to design a case-specific questionnaire to collect field data, including numbers, text, and photo images. PoiMapper is being tested as part of a 4-month pilot initiative in Kilifi, Kenya, with Plan International. The goals of the initiative are to contribute to the development of GIS software for both mobiles and computers and to ensure that technology is used to improve maps in terms of their accessibility and ability to provide more up-to-date and dynamic information.

Target audience: 

Field workers with Plan International in Kilifi, Kenya are currently using the PoiMapper system to map points of interest.

Detailed Information
Mobile Tools Used: 
Length of Project (in months) : 
4
Status: 
Ongoing
What worked well? : 

The ability to customize the application has been a strength for Njuguna in Kenya, as it give complete flexibility to cater the application to the needs of Plan International. Other stregths include the ability to use affordable, low-end mobiles, avoiding the use of expensive GPS devices. The application runs on a phone whose functionality is familiar, including the use of the basic mobile phone camera.

What did not work? What were the challenges?: 

A technical challenge arose when phones ran out of memory. This, in part, led to a redesign in which the service was changed from a survey approach to a database approach, where the majority of data is transferred and stored in the database.

Another challenge emerged when users wanted to change the questionnaires over time. The system had to be designed to be easy to add and change questions, Lounamaa said.


Notes from a Mobile, Bottom-Up, Rapid, Multi-Country Perception Survey

Posted by anoushrima on Nov 30, 2010

Several months ago, MobileActive.org partnered with UN Global Pulse to implement a mobile phone survey across multiple countries including Uganda, India, Mexico, Ukraine and Iraq, as part of a two-part project on mobile data collection.

UN Global Pulse was interested in gaining a preliminary understanding of how vulnerable populations deal with and describe (in their own words) the ongoing impacts of the global economic crisis.

The survey asked two simple multiple choice and three open-ended questions focusing on economic perceptions:

Notes from a Mobile, Bottom-Up, Rapid, Multi-Country Perception Survey data sheet 3445 Views
Countries: India Iraq Mexico Uganda Ukraine

The Mobile Minute: Mobile Insurance, Smartphone Sales Up 98% Worldwide, and mGive Now Allows Mobile Donations Up to $25

Posted by AnneryanHeatwole on Nov 11, 2010

The Mobile Minute is here to bring you coverage on the rise of smartphone sales around the world, a crop insurance plan in Kenya that uses mobiles to process claims and distribute money, the effect of the 2010 U.S. elections on PBS' mobile web and app usage rates, a pilot in Zambia that uses SMS to rapidly transmit HIV test results between rural clinics and hospitals, and mGive's new mobile donation options.

Ten Myths of ICT for International Development: The ICT4D Jester Speaks

Posted by MelissaUlbricht on Nov 10, 2010

Today at noon PST, Kentaro Toyama will give a talk from UC Berkeley on Ten Myths of ICT for International Development, a topic dear to our hearts as we continue to demystify mobile technology for social change.

A live broadcast is available here. Questions can be sent via Yahoo IM to username: citrisevents.

The Center for Information Technology Research in the Interest of Society summarizes the event here:

The past decade has seen incredible interest in applying information and communication technologies for international development, an endeavor often abbreviated "ICT4D." Can mobile phones be used to improve rural healthcare? How do you design user interfaces for an illiterate migrant worker? What value is technology to a farmer earning $1 a day?

The Mobile Minute: Polling Station Locator, Mobile Security Holes, and Nokia Expands its Rural Programs

Posted by AnneryanHeatwole on Nov 02, 2010

Today's Mobile Minute brings you the latest mobile news. Mobile Commons helps people find voting stations in the U.S. via SMS, Nokia pushes for rural users, NPR's mobile services win them an Online Journalism Award, and seven out of ten people store sensitive data on their mobile phones – without security measures.

  • Today is election day in the United States, so if you want to find out where your nearest polling station is, check out the Mobile Polling Place Locator by Mobile Commons. Text WHERE (for English instructions) or DONDE (for Spanish instructions) to 30644. You'll be prompted to enter your home address, and then be directed to your local polling center.
  • The New York Times reported on Nokia's Ovi Life Tools program, which uses basic text messages to transmit market and agricultural data to rural mobile owners. The program has already been successful in India, and now Nokia is gearing up to launch a similar program in Nigeria. 
  • The BBC reported on a study from security firm Juniper Networks that found bad news for users worried about mobile security: "In its research covering 6,000 participants spread over 16 countries, Juniper found that 61% of all reported smartphone infections were spyware, capable of monitoring communication from the device. A further 17% were text message Trojans that charge fees to a device's account holder." 

[Mobile Minute Disclaimer: The Mobile Minute is a quick round-up of interesting stories that have come across our RSS and Twitter feeds to keep you informed of the rapid pace of innovation. Read them and enjoy them, but know that we have not deeply investigated these news items. For more in-depth information about the ever-growing field of mobile tech for social change, check out our blog posts, white papers and research, how-tos, and case studies.

Image courtesy Flickr user QiFei

De-Hyping Mobile Money. Is it Reaching the Poor? CGAP's Got Data!

Posted by KatrinVerclas on Nov 01, 2010

Is mobile money living up to the hype? Does it provide more and better financial services for low-income and poor people? Our great friends over at CGAP, the definitive source on credible research on mobile money and branchless banking, have gathered data on 16,000 mobile money customers in seven coutries to understand better how far branchless banking is reaching the unbanked. The results are published in a new CGAP paper.

As fas as we know, this is the first time such an extensive data set has been collected. It sought to answer three questions: Is mobile banking reaching poor customers? Is it more affordable than traditional banking? And lastly, do customers get what they want?

The CGAP researchers looked at 18 branchless banking providers with more than 50 million customers in 10 countries.  What did they find?

Lots of New Case Studies: Refugees United Goes Mobile, Reporting Gender-Based Violence, and Paying for Pumps with Mobile Money

Posted by KatrinVerclas on Oct 29, 2010

In our growing directory of case studies, you can find three new ones.  Enjoy! 

Can you find me now? Refugees United goes mobile to help reunite refugees

As part of a pilot project in Uganda, Refugees United is using mobile tools to help connect refugees who have been displaced by war, persecution, and natural disasters.

SMS SOS: Reporting Gender-Based Violence in Haiti

Since the devastating earthquake in Haiti in January, thousands of internally displaced persons are living in camps, where it is often not easy to report incidences of violence. An ongoing project from Survivors Connect uses mobile phones to support camp managers and community leaders to protect women and encourage people to report incidences.

Drop by Drop Gets the Pump: KickStart’s Mobile Layaway Service for Small-Scale Farmers

In September 2010, KickStart launched a pilot mobile layaway service to help small-scale farmers purchase irrigation pumps. 

Photo: Refugees United

The Mobile Minute: 90% of the World Has Access to Mobile Networks, Mobile Banking in the Philippines, and more

Posted by AnneryanHeatwole on Oct 28, 2010

The Mobile Minute has info on social networking via mobiles, interactive mobile lesson plans in South Africa, a new ITU study that estimates more than 90% of the world's population has access to mobile networks, the Red Cross' work to battle a cholera outbreak in Haiti with SMS health updates, and the launch of a mobile money transfer pilot in the Philippines. 

Vodafone Americas Foundation™ announces call for entries for annual Wireless Innovation Project™ and mHealth Alliance Award

Posted by DLPRSF on Oct 22, 2010

The Vodafone Americas Foundation and the mHealth Alliance are announcing a call for entries for the annual Vodafone Americas Foundation Wireless Innovation Project mHealth Alliance Award, a competition to identify and support promising wireless-related technologies to address critical social issues around the globe. Proposals will be accepted from September 27, 2010 through December 15, 2010, with the final winners announced in April 2011.

Vodafone Americas Foundation™ announces call for entries for annual Wireless Innovation Project™ and mHealth Alliance Award data sheet 4355 Views
Global Regions:
Countries: United States

The Mobile Minute: Mobile Banking Ban Looms in Somalia, U.S. Teen Texting Habits Increase, and Mobile Web Use Grows Worldwide

Posted by AnneryanHeatwole on Oct 22, 2010

In today's Mobile Minute: The UN released a report on mobile penetration around the world and how mobiles can be used to fight poverty, Business Insider charted U.S. texting habits by age group, an Islamist group in Somalia banned mobile money transfers, Zimbabwe's first mobile money program prepares to launch, and the research group Akamai released data on the growth of the mobile web around the world. 

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Mobile Phones and Development: An Analysis of IDRC-Supported Projects

Posted by MohiniBhavsar on Oct 12, 2010
Mobile Phones and Development: An Analysis of IDRC-Supported Projects data sheet 3843 Views
Author: 
Ahmed T. Rashid and Laurent Elder
Publication Date: 
Jan 2009
Publication Type: 
Report/White paper
Abstract: 

In the context of the rapid growth of mobile phone penetration in developing countries, mobile telephony is currently considered to be particularly important for development. Yet, until recently, very little systematic evidence was available that shed light on the developmental impacts of mobile telecommunication. The Information and Communication Technology for Development (ICT4D) program of the International Development Research Centre (IDRC), Canada, has played a critical role in filling some of the research gaps through its partnerships with several key actors in this area.

The objective of this paper is to evaluate the case of mobile phones as a tool in solving development problems drawing from the evidence of IDRC supported projects. IDRC has supported around 20 projects that cut across several themes such as livelihoods, poverty reduction, health, education, the environment and disasters. The projects will be analyzed by theme in order to provide a thematic overview as well as a comparative analysis of the development role of mobile phones. In exploring the evidence from completed projects as well as the foci of new projects, the paper summarizes and critically assesses the key findings and suggests possible avenues for future research.


Socio-Economic Impact of Mobile Phones on Indian Agriculture

Posted by MohiniBhavsar on Oct 12, 2010
Socio-Economic Impact of Mobile Phones on Indian Agriculture data sheet 3678 Views
Author: 
Surabhi Mittal, Sanjay Gandhi, Gaurav Tripathi
Publication Date: 
Feb 2010
Publication Type: 
Report/White paper
Abstract: 

Deficits in physical infrastructure, problems with availability of agricultural inputs and poor access to agriculture-related information are the major constraints on the growth of agricultural productivity in India. The more rapid growth of mobile telephony as compared to fixed line telephony and the recent introduction of mobile-enabled information services provide a means to overcome existing information asymmetry. It also helps, at least partially, to bridge the gap between the availability and delivery of agricultural inputs and agriculture infrastructure.

This paper investigates a series of questions that explore this topic:

  • What kind of information do farmers value the most to improve agricultural productivity?
  • Do mobile phones and mobile-enabled agricultural services have an impact on agriculture?
  • What are the factors that impede the realisation of the full productivity enhancing potential of mobile phones?

The answers to these questions have important implications for mobile operators, for information service providers, and for policymakers. The quality of information, its timeliness and trustworthiness are the three important features that have to be ensured to enable farmers to use it effectively to improve productivity.

The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongst farmers to enable them to use the information they access effectively.

As mobile penetration continues to increase among farming communities and information services continue to adapt and proliferate, the scope exists for a much greater rural productivity impact in the future.