ringtone campaign

Why are ringtones-for-good so hot?

Posted by KatrinVerclas on Mar 20, 2007

In addition to Twitter and mobile phones as a vehicle for economic development, mainstream press and the avant garde public are fascinated with ringtones for good.  It is the one topic in mobile campaigns for a cause that consistently get press and attention from mainline journalists.  A case in point is the recently featured endangered species ringtones which have the press all, well -- ringing.

This from Peter Glavin's press release from the Center for Biological Diversity:

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