telco for charity
Posted by KatrinVerclas on Mar 01, 2007
Amnesty International announced yesterday that it will accept payments on the UK via mobile phone that will get more money to the charity. Billed as a "digital wallet", LUUP, the mobile payment vendor that Amnesty uses, will " make it easier for people to make donations. Says Amnesty: "It will also enable the human rights organisation to receive up to 15 per cent more of the money than via PSMS methods such as regular text."
The UK arm of Amnesty ruled out premium rate text messages for donors as too costly. In Europe and in the US, network operators take a significant percentage of the revenue of premium texting -- up to 50% in some cases, and donations are limited to what are essentially micro contributions. Using LUUP, however, means that donors can give up to £800 in the UK to Amnesty International, for example.
