sms marketing
Posted by KatrinVerclas on Jan 16, 2008
In a series of posts about Twitter for organizations, guest blogger Nate Ritter gives an overview of the benefits and pitfalls using Twitter. And because he is a geek, he's got an aggregator at the ready... (Modified and posted with permission from Nate's blog.)
My experiences in the San Diego fires in Southern California in late 2007 gave me an interesting outlook on how Twitter, as a tool, could be applied in different circumstances. For those of you not in the know: Twitter is a "free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific" according to the Wikipedia. Just a few months after (and some even during) the 2007 firestorm some organizations are scratching the surface of what’s possible with this service.
Twitter is a tool. It’s a good one in some cases and and for some organizations, and useless for others. Don’t make Twitter the hammer and start looking at everything like a nail. Twitter does some things very well, but it doesn’t fit every organization’s goals. Here are some considerations that will help determine if Twitter could be useful for your organization. If one of these criteria benefits your community without too many hurdles for adoption, then Twitter might be the right tool for you.
