sms info channel
Posted by KatrinVerclas on Sep 11, 2008
We have written a lot about providing consumers with just-in-tine information about products on their mobile. Shoppers can receive an SMS about sustainable fish or climate impact of products already. This is the idea of the new GoodGuide, a new start-up spun out of the University of Berkeley. Good Guide provides 'green' consumer information for shoppers who want to buy products in line with their values.
The brainchild of Dara O'Rourke, an enterprising UC Berkely professor, Good Guide came online yesterday. The 61,000 products already in the database contain hundreds of datapoints. They are organized into three categories: health, social and environmental impact. Currently, there are two product types only: personal care and household chemicals. Food, electronics, toys, and apparel are to be added over the next several months.
