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QR Codes or Bust: Experimenting with QR Codes at the Brooklyn Museum

Editor's Note: The following is blog post by Shelley Bernstein, the Chief of Technology at the Brooklyn Museum. It is reposted here based on two separate posts on the Brooklyn Museum blog with permission. 

A while back, I reported that we [Brooklyn Museum] were in the process of a trial period with QR codes.  We’ve just taken a look at the stats, so I’m giving a run down of what we’ve seen.  If I asked the Magic 8-Ball if we’d continue with QR in the New Year, I think the response might be anything from “outlook not so good” to “don’t count on it” or, possibly, “cannot predict now.”

I’ve long been a critic of QR Codes.  When I look around, I see low adoption rates, technical hurdles for end users and some really annoying uses in the marketing sector—who wants that? As critical as I am, there have been some really good uses in museums and I think we are starting to see a tide change in New York City. For starters, the city is using them on all the building permits, so you can learn more as you pass construction sites.