MobileActive.org

Mobile network operators in Africa identify rural customer’s problems with charging phones as a major challenge in expanding their businesses. Recent studies suggest that the need to recharge phones is a significant driver of demand for rural electrification services.

This study looks closely at a series of phone charging businesses in Uganda and Tanzania, in order to better understand the market dynamics and the potential for growth and possibly diversification into sales of solar lanterns and lighting systems. The study also seeks to understand the impact that the GVEP’s programme has had on the development of these businesses.