MobileActive.org

The goal of the plan is to inform infoDev-supported mobile application labs in Africa, Asia, and Eastern Europe and Central Asia (ECA) – and other mobile application laboratory initiatives globally – to develop sustainable business models and transition from a donor-funded start-up phase to a selffinancing, sustainable phase over a three-year period.

The plan's six chapters cover the following topics:

• Landscape Analysis describes mobile applications labs and similar organizations, including success factors and challenges across these labs.
• Segmentation Analysis offers a typology of mLabs based on relevant defining characteristics and explores examples from parallel fields (e.g., software development, business incubation, technology transfer) to identify the characteristics of labs that function most effectively.
• Offering & Promotional Strategies examines the services that best support sustainability for the mLab, and offers strategies for driving branding and awareness.
• Business Model and Pricing Strategies defines potential revenue streams for the services that the labs offer, including potential price lists and menus of options that are tailored to regional markets via the companion Business Model Workbook Tool.
• Operating Model provides recommendations on resource requirements (e.g., equipment, staffing, skills) and the phased rollout of services and functions over time.
• Customer and Partner Strategies including the identification of intermediate clients (e.g., mobile applications developers, SMEs), end clients (e.g., app stores, network operators, equipment manufacturers, governments) as well as potential partners, investors and donors.