fish

Text a Fish

Posted by KatrinVerclas on Aug 01, 2007

HGgry 4 fsh? FishMS, a text service in South Africa helps consumers choose environmentally safe seafood. Watch the Video and read on.

A new tool from Sassi (The Southern African Sustainable Seafood Initiative) helps consumers make informed choices about the seafood they buy. Here is how it works: A consumer texts in the name of a fish to the number 079-499-8795 and gets back a message indicating "whether to tuck in, think twice or avoid completely."

According to a release from the World Wildife Fund:

text a fish.JPG