“I will ensure that my kids get proper education. They will be able to get jobs, have better money. They will not suffer.” Woman, rural North India
“Before I had a mobile phone it was very difficult to know what was happening with my relatives in the village… my husband could only give me permission twice a year to visit them… now I feel closer to them since I can talk to them…” Woman, Uganda
Above are the voices of just two of the more than 2,500 women who took part in Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid, GSMA mWomen’s new research report exploring the lives of women at the Base of the Pyramid (BoP), those living on less than two US dollars a day. Portraits is a brief version of that report, designed to be as accessible and information-rich as possible.
The mobile industry – and indeed much of the world – knows little about the lives, struggles and aspirations of women at the BoP. Yet these women represent one of the largest opportunities for new users for the mobile industry, while also being the most likely to see real and substantial
improvements in their lives through mobile services which could, for example, provide crucial healthcare information or give them the tools to set up businesses to move out of poverty.
“I will ensure that my kids get proper education. They will be able to get jobs, have better money. They will not suffer.” Woman, rural North India
“Before I had a mobile phone it was very difficult to know what was happening with my relatives in the village… my husband could only give me permission twice a year to visit them… now I feel closer to them since I can talk to them…” Woman, Uganda
Above are the voices of just two of the more than 2,500 women who took part in Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid, GSMA mWomen’s new research report exploring the lives of women at the Base of the Pyramid (BoP), those living on less than two US dollars a day. Portraits is a brief version of that report, designed to be as accessible and information-rich as possible.
The mobile industry – and indeed much of the world – knows little about the lives, struggles and aspirations of women at the BoP. Yet these women represent one of the largest opportunities for new users for the mobile industry, while also being the most likely to see real and substantial
improvements in their lives through mobile services which could, for example, provide crucial healthcare information or give them the tools to set up businesses to move out of poverty.
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