An innovative insurance program is coaxing Kenya’s farmers to invest in quality seeds and fertilizer. Relying on the popular mobile money transfer service, Mpesa, it promises to process any claims due to crop loss quickly and safely.
By Dinfin Mulupi
In the coming months, Kenya is bracing for a spate of severely dry weather caused by the La Nina effect. While the government prepares for the resulting food shortage, Kenyan farmers are facing the possibility of financial loss as their crops wither on the vine.
For some farmers, a new insurance program is coming to the rescue and encouraging higher-yielding farming practices in the process. Kilimo Salama (Swahili for “safe agriculture”) guarantees farmers a return on their investments in the event of harsh weather conditions that may affect the production of their crop. With its reliance on automated weather data to support farmers’ claims and the use of a mobile money transfer service to make payments, Kilimo Salama is overcoming farmers’ resistance to purchasing crop insurance.
Kenya’s food insecurity is sometimes blamed in part on the reluctance of farmers to use high-yield farm inputs (such as seed and fertilizer). According to statistics, only half of Kenyan farmers invest in improved seeds and nutrition for their crops because they fear losing money in the event of harsh weather conditions. Such weather is not uncommon, as with the drought that occurred in the last quarter of 2009. Yet the result of farmers’ failure to invest in higher-quality inputs is that they use old seeds which produce lower yields.
Gaining Farmers’ Trust
Kilimo Salama is changing perceptions about insurance by eliminating what used to be a lengthy and subjective claims process. To determine who gets payments, the program uses data from automated solar-powered weather stations positioned across the country. No longer must farmers file claims and argue with an agent about whether or not their crop failed because of the weather. Instead, once these weather stations record low or excess rainfalls, claim payments are automatically triggered.
The program distributes insurance payments to farmers using MPesa, a mobile money transfer service operated by Safaricom. As most farmers have access to mobile phones on which to receive the payments, this is an attractive feature. Instead of having to open a bank account or travel to a bank branch to cash a check, the payment is instantly transferred.
Kilimo Salama is considered “microinsurance” and is available to farmers who plant on as little as one acre. It was developed by the Syngenta Foundation for Sustainable Agriculture in partnership with UAP Insurance and Safaricom. The insurance is made affordable for farmers, according to the Syngenta Foundation’s website, because “Kilimo Salama’s agribusiness partners pay the other half of the premium.”
How it Works
To purchase the insurance, farmers pay a 5 percent premium on top of the price of seeds, fertilizer and other farm inputs. A group of 40 registered and trained rural retailers, known as agro-dealers, now sell the insurance. They each have a camera phone to scan a special bar code on the product at the time of purchase. This registers the insurance policy with UAP Insurance through Safaricom's mobile data network. Immediately afterward, an SMS is sent to the farmer’s mobile phone confirming the insurance policy.
In September, a group of more than 100 farmers in Embu became the first group to receive insurance payouts through the program. Low levels of rain at the Siakago Rural Technology School had triggered the payments. The largest payout was of 2,500 shillings (equal to approximately US$30). This is equivalent to the cost of 12 kilos of high-yielding maize seed that can be used to plant one acre.
One of the beneficiaries, Jennifer Mbiro, was satisfied with the insurance program. She said: “I am happy that I have received a payout. But since I did not really trust insurance, I only insured my fertilizer and not the seed. Therefore my payout is small this time. This season I’ve insured my seeds, fertilizers as well as some chemicals that I’m trying for the first time. I now know that it is worth insuring all my inputs.”
The payments were not made to all policyholders in the town. They were made only to those who cultivated in the area where the weather station documented below-average rain totals. According to Syngenta’s Executive Director Marco Ferroni, the program is designed to have enough weather stations so that variations in rainfall patterns can be noted over small areas.
“The fact that not all farmers received payments shows that the system can distinguish who suffered damage and who did not,” said Ferroni. “This is how the system is supposed to work, to compensate farmers for any harvests that fall below what they would expect. In this case, the projected losses, and thus the payouts, were fairly small. In seasons with less rain, the payout could be far greater.”
According to James Wambugu, Executive Director of UAP Insurance Kenya, the product was designed to meet the farmers’ needs. Discussions with farmers are currently ongoing to help in the development of products and services that will shield farmers and their harvests from risk.
"We believe Kilimo Salama can revolutionize insurance and make it accessible to farmers,” he said.
Kilimo Salama was rolled out early this year after the success of a pilot project conducted in Laikipia County in 2009. It is now being offered in Bungoma, Busia, Eldoret, Embu, Nanyuki, Oyugis, and Homa Bay. Next year, the program will be extended to other parts of the country with the target of reaching 50,000 farmers by 2012.
Related Links
Official Kilimo Salama website: http://kilimosalama.wordpress.com/about/
Watch a video about the program here.
Dinfin Mulupi is a business journalist based in Nairobi, Kenya. She can be reached at ejakaitdinfin@yahoo.com
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