Ben Rigby imagines people sitting in airports during a layover, using their mobile phones to do something for a cause. Using an application called Volunteer Now!, potential volunteers could instantly be connected with short-term "mini" volunteer opportunities near their present location. "We could utilize people's spare time to do good in the world," he said. "There's no method right now for that kind of thing, but there should be."
The application doesn't exist yet -- it's still in the planning stages -- but Rigby told MobileActive that the Google Android Developer Challenge deadline has been a motivating factor for the project and that he plans to submit a draft of the application for the competition's April 14th deadline. Volunteer Now!
JD Lasica interviewed me at the Aspen Roundtable on Mobile Phones in Civic Engagement and posted the video on OurMedia - quite fitting. I am talking about MobileActive.org, and how the incredibly innovative and creative people of the MobileActive community are making the world a better place with your work, ideas, and knowledge. I describe some of the great projects that we have featured here - your projects, and your work. Thank you for all you do!
As we've written before, QR codes (a mobile bar code like the one in the image) have great potential for use by nonprofits and advocacy organizations to provide "just-in-time" issue information, be used as a recruitment tool, or provide an easy way to connect with an organization or make a donation. As QR codes become more widely used in the commercial sector, and as more people download the necessary software on their phones to be able to read the codes, nonprofits are likely to take advantage of the codes as well.
MobileActive was in an article in the Boston Globe yesterday, titled "Ringtones with a conscience." The reporter took her stories from the MobileActive blog and compiled them into an article that describes some of the ways that mobile phones are being used for social good. The article is below, with links to the original MobileActive stories.
In 2005, Samsung released a phone designed especially for women. The phone, with a "curvaceous, feminine design" included applications like a fragrance and aromatherapy guide, a shopping list, a calorie counter, a biorhythm clock, and a calendar to help women keep track of their periods. "Almost every woman will desire it," wrote one reviewer, in a piece entitled "High tech for the ladies."
Those marketers and reviewers have it all wrong.
For women around the world, mobile phones are not about sexy designs and knowing when it's that time of the month. Mobile phones are slowly changing the lives of women who use them and the communities in which they live. They've created a path out of poverty for many women in the developing world, as microfinance and "phone ladies" running businesses increase in numbers. Mobiles are enabling translation for victims of domestic violence in the United States, provide Ukrainian sex workers a way to safety, and protect Philippine domestic workers in the Middle East. Mobile phones are giving voice to female reporters in Africa and encouraging free speech in Egypt. And as mobile phones become increasingly ubiquitous -- they're already at 3.3 billion and counting -- they are likely to continue to influence the lives and societies of the women who use them in the future.
We are happy to announce MobileActive08, a three-day conference on mobile technology for social impact to take place October 13-15 in Johannesburg, South Africa.
Organized with our amazing colleagues at Sangonet in South Africa, the theme of the 2008 event is "Unlocking the Potential of Mobile Technology for Social Impact." MobileActive08 will convene 250 civil society, development and technology practitioners interested in the use and application of mobile technology in civil society. This will be the largest international civil society event to date focusing on this topic.
Participants include non-profit practitioners using mobile phones in innovative and creative ways or considering mobile applications in support of their activities, mobile technologists, researchers studying the use of mobile phones, government officials, donors and representatives from the telecommunications industry.
We are especially pleased to welcome IDRC as a major supporter of the event. IDRC has been conducting research in how mobile telephony is advancing development and civil society goals, and is emerging as the major knowledge center of research on mobiles in health and development.
Two upcoming conferences will address issues relating to mobile phones in development.
The International Development Research Centre (IDRC), a Canadian organization focused on helping organizations in developing countries use technology, will be hosting a conference on mobile phones used to improve access to health services in Latin America and the Caribbean.
The conference will be held on March 17 and 18 in Florianópolis, Brazil. More information is available on the IDRC website.
A WC3 workshop on the "Role of Mobile Technologies in Fostering Social Development" is currently accepting proposals. According to the website, "The goal of the workshop is to understand specific challenges of using mobile phones and Web technologies to deliver services to underprivileged populations of developing countries."
Imagine if every member of the legislature could see a message from your constituents, just by looking out of the window. A text-to-screen campaign allows for exactly this: A large screen, placed right outside the State House, for example, that brings your constituents’ text messages to legislators' eyes.
Not only can people in front of the screen see the message, but anybody can watch a live feed of the messages on a website. "Text to screen allows people in remote locations to interact in a meaningful way with one location," says Jed Alpert of Mobile Commons, a vendor providing a text-to-screen platform.
Individuals interact with the screen by sending a text message or SMS to a short code (a five or six-digit phone number). The SMS is then displayed on jumbatron screen, as well as on a web screen.
Mobile phones aren’t just for calls anymore. Text messaging and web-enabled phones have made it possible for individuals to donate via their cell phone. In this MobileActive/NTEN webinar, we’ll explore how mobile fundraising works in North America from both a user and an implementation perspective. Then, we’ll discuss what it takes to implement a campaign, as well as the challenges and opportunities for using mobiles to augment your fundraising strategies.
WHEN? Thursday, March 6, 3 pm Eastern Time (-5 GMT) WHERE? Online! > Register Today!
WHAT WILL I LEARN? How a mobile fundraising campaign works, what the challenges and opportunities are, what to expect for a return, and costs and needs to implement a campaign.
MobileActive has aggregated dozens of videos focused on the use of mobile phones in civil society on our new MobileActive YouTube channel.
The MobileActive channel features playlists about mobile phones used in a variety of different fields. On the Mobile Phones in Advocacy playlist, you can watch videos about Greenpeace Argentina's work to pass the Ley de Bosques (Forest Law) by using mobile phones and an advertisement for FishMS, a South African SMS infoline that allows users to text in the names of fish and get a rating about their environmental sustainability. Watch the Mobile Phones in Global Development channel for videos on mobile banking, the Village Phone program, and the growth of mobile phones in the developing world. Check out the Mobile Phones in Human Rights playlist for a variety of videos of human rights abuses taken on mobile phones, including the mobile videos of Egyptian police brutality by blogger Wael Abbas.
Over the last several years, it’s become clear that mobile phones are becoming one of the most influential devices in our social, political, and civic lives. Savvy nonprofit organizations and NGOs are experimenting with using mobile phones as persuasive devices to recruit new supporters, organize groups, and advocate for causes.
Thus far, most of the successful mobile-phone campaigns have relied on text messaging as their persuasive technology of choice. It’s the only mobile phone technology that works reliably across the majority of mobile phones in most countries. In addition, most people in most countries are familiar with text messaging.
Limbo, a mobile marketing company, provided three of the U.S. presidential candidates with free mobile advertising. The goal was to measure how voting intentions and perceptions change with SMS advertising.
The results were surprising, Limbo's Chief Marketing Officer Rob Lawson told MobileActive. SMS advertising changed the "voting intentions" of 28% of the people who received the messages and about 14% of recipients said they viewed the candidates more positively after the campaign. "I was surprised by the impact on voting intention," said Lawson. "I thought people would be comfortable receiving them, but I didn't think it would cause them to pay more attention to the candidates."
MobileActives are increasingly making the news as mainstream press is picking up the potential of mobiles as organizing, advocacy, and mobilization tools in social change movements. In an article in the Financial Times today, the focus is on young social change leaders using technology, and increasingly, cell phones in their work. Profiling Maft and its (former) leader Erion Veliaj of Mjaft, an Albanian young people's political movement, it's clear that good organizing and social change is unthinkable today without mobile phones.
Ever wondered how Walmart ranks when it comes to supporting gay and lesbian employment equality? What about Starbucks, Coca-Cola, or Microsoft? Employment equality is an issue that the gay and lesbian community has advocated for for years. It has now moved into the cellphone age with point-of-purchase company information for conscious consumers. The U.S.-based Human Rights Campaign recently launched a new tool: An SMS buyers guide that that brings instant information about businesses' support of gay and lesbian equality straight to your mobile phone.
In a series of posts about Twitter for organizations, guest blogger Nate Ritter gives an overview of the benefits and pitfalls using Twitter. And because he is a geek, he's got an aggregator at the ready... (Modified and posted with permission from Nate's blog.)
My experiences in the San Diego fires in Southern California in late 2007 gave me an interesting outlook on how Twitter, as a tool, could be applied in different circumstances. For those of you not in the know: Twitter is a "free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific" according to the Wikipedia. Just a few months after (and some even during) the 2007 firestorm some organizations are scratching the surface of what’s possible with this service.
Twitter is a tool. It’s a good one in some cases and and for some organizations, and useless for others. Don’t make Twitter the hammer and start looking at everything like a nail. Twitter does some things very well, but it doesn’t fit every organization’s goals. Here are some considerations that will help determine if Twitter could be useful for your organization. If one of these criteria benefits your community without too many hurdles for adoption, then Twitter might be the right tool for you.
According to Senny Boone, quoted in a DMA newsletter: “We've been paying attention to what's happening with text messaging and the younger generations." The article goes on: "Many nonprofit organizations [are] “looking at younger donors and how to gain their support now and having them continue to support in the future.” The new program is a way to encourage members to take a closer look at this method of fundraising and test its potential." According to Boone, “In Europe, there's already been a lot of success with text messaging and raising funds.”
We are very pleased to announce the first set of translations of MobileActive's Strategy Guides into Arabic. Thank you to the National Democratic Institute for its pro-bono support for the translation.
Mobile phones have become a powerful emerging tool for participation in civil society. The MobileActive series of Strategy Guides, now in Arabic, examines the effectiveness of civil society organizations using mobile phones to build their constituent lists, influence political causes, and raise money. In the Guides we aggregate strategies, case studies, and lessons learned to encourage the adoption of mobile phones by nonprofits.
This series of Strategy Guides is designed to equip organizations around the world with the know-how to deploy effective mobile campaigns for a variety of types of activism and advocacy.
To ring in the New Year, MobileActive is conducting, with the UN Foundation and the Vodafone Group Foundation, a global survey of more than 25,000 civil society groups about how these organisations are using mobile phones in their work.
Mobile social adverts - and the winner is here. MTV Networks International and Nokia teamed up earlier this year in a new campaign called MTV Switch to to inform, entertain and encourage climate-conscious behaviour amongst global youth, driving traffic to MTV.
During the 2007 Cannes Lions Advertising Festival, Young Creative Film Competitors on a 48 hour mission to shoot a 30-second advert using the Nokia N93i to be used on TV, mobile and the web that encourages 15-25 year olds to adopt new energy-saving lifestyles, making it cool to be green. All submissions shot on the Nokia N93 are here - judge for yourself!
Hyves, the 5-million-peope strong Dutch social network, has a clever HIV/AIDS awareness campaign, combining social network and viral marketing with mobile fundraising.
Use your Hyve to save a Life is a campaign from STOP AIDS NOW!. If you are in the Netherlands, you can send a text message to donate 1 Euro to the campaign.
I attend an increasing number of keynotes where CEOs and EVPs of both major mobile handset manufacturers and mobile operators trumpet their role in bringing the internet to the bottom of the pyramid in the developing world. It's a total fallacy.
