What did not work? What were the challenges?:
Challenges include:
- Finding ways to keep uReporters interested in the project so that they answer the polls (UNICEF is currently testing out multiple incentive programs to see how they affect response rates)
- Finding a balance between the one-to-one contact of mobile communications and the need to share information with a large number of people (partnerships were built with eight local radio stations in different districts so that information could be broadcast regularly to non-mobile owners)